『The Marketing Companion』のカバーアート

The Marketing Companion

The Marketing Companion

著者： Mark Schaefer
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 The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”Businesses Grow マーケティング マーケティング・セールス 出世 就職活動 経済学
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  • The Curse of Authenticity

    The Curse of Authenticity
    2025/06/02
    Other than AI, is there any word about marketing more prevalent than "authenticity?" And yet, it might be one of the most misunderstood and abused words out there. In this deeply personal show, Mark Schaefer and Amanda Russell discuss how authenticity can help you, how it can destroy you, and how it might be more of a strategy than a default setting for a personal brand.
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    35 分
  • The Frontier Agency Model

    The Frontier Agency Model
    2025/05/19

    New research from Microsoft provides a glimpse of the near-term future of marketing agency life, including AI bosses, agentic employees, and new organizational charts. And, if you're a small agency, this might be your time to shine! Mark Schaefer and Andy Crestodina riff on the implications of te AI-first agency in this new episode of The Marketing Companion.
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    35 分
  • How to be an AI Forward Company

    How to be an AI Forward Company
    2025/05/05

    As AI marches forward with speed and power, new questions emerge about how humans thrive in a world of super intelligence. We already see AI creeping into workflows, organizational charts and even our personal relationships. Mark Schaefer and Paul Roetzer look at a few of these topics as they help us navigate an AI-First World.

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    31 分

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