Even if you hand a client a perfect ad account with all adspend in KPI, there's going to be depreciation. Media Buyers are jugglers who take into account Audience saturation, ad fatigue, budget, and creative. But different data sets illuminate different issues within the ad account, so understanding what they each say is detrimental to the juggling act. In this episode I go over the most important metrics I look at to tell if an account is succeeding - or needs a funnel refresh.

Mark Zuckerberg - CEO of Meta - has a strong platform and a mismanaged agenda. There's so much potential in this colossal tech giant's pocket, and in this episode, I go into detail on how (from a marketer's perspective) the platform can be changed for the better. A CRM for content creators, a simplified interface, and a timeline-sorting filter are some of the ways Meta/Facebook can improve!

Is your product or service worth the money? That is what your customers and clients are asking. The perception behind this is that a cost-saving price point will be a strong value proposition for your potential customers. I'm here to say, that is incorrect. A strong brand and service will provide quality over price, and will be WELL worth the amount spent. This episode is for Agency Owners and Freelancers who are setting their prices - you may be selling yourself short. If you have terrible clients that breathe down your neck, your client's perception of your value may be low. They may not trust your work, or they may have little respect for the amount of work it takes to complete your job. The solution? Add Zeros. Then prove it.

The importance of First Party data in a Post iOS14 world cannot be overlooked by marketers. To have true buy-in from your audience is necessary to uphold a trustworthy brand, not to mention it's applications in paid media retargeting. First Party data (LIKE EMAILS COLLECTED FROM QUIZZES AND LEAD MAGNETS), can lead to stronger Lookalike audiences, cheap ad retargeting, and email list growth for an increase in LTV and repeat customers. In this episode I touch upon Quizzes and how they give back to the user before asking for contact info in return.

Google has a very specific algorithm that crawls the internet for every keyword in your search. This means that the way you describe what your looking for will affect the search results. From a business perspective, your SEO rankings depend on these keywords. In this episode we walk through how to get your best results from google as an end-user, AND how to rank the highest for long tail keywords on Google, increasing your SEO.

Social Media Marketing is both paid and organic. The one thing that connects the two is content. It's necessary to be posting content onto your channels and to have a strong content funnel strategy. In this episode, we talk about what content engages your audience at different levels of purchase intention. Remember, it takes 8-10 touchpoints for your audience to buy, so it's important to cater your social content messaging towards where they are in their customer journey.

Marketing and Sales coincide with one another in all forms of business. They're so closely intertwined that sometimes people confuse the two. Entry-level "Marketing" positions can reveal themselves to be door-to-door sales, entry-level "Sales" positions can have more marketing involved than initially anticipated. Despite this overlap, there are some key differences to identify to keep you on track for your career. Just a heads up - I'm a marketer, not a salesperson, and that reveals itself often in this episode!

The best way to grow your business is to become more efficient - essentially, do more with less. And one of the easiest ways to accomplish that is... by outsourcing your work. Your specific skillset needs to be put to use, but you shouldn't be struggling through tasks that are not your forté. Time is money, and if it takes you too much time to accomplish tasks in your business, it's time to hire more hands.