• The Martial Art of Marketing: Grit, Growth & Strategy with Jessica Baum

  • 2024/09/17
  • 再生時間： 46 分
  • ポッドキャスト

The Martial Art of Marketing: Grit, Growth & Strategy with Jessica Baum

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  • In this episode, Mack and Heidi sit down with Jessica Baum, Chief Marketing Officer at BERA (part of The Harris Poll, a Stagwell company) to unpack her 20-year career from secretary to CMO—a rise driven by grit, resilience, and a roll-up-her-sleeves attitude.

    The trio discuss the critical – and often misaligned – relationship between marketing, product, and sales, and why product marketing sits at the center of it all. “Companies that have a really strong relationships across all of the core functions will be just unstoppable,” Jessica explains.

    Tune in to learn how Jessica breaks down silos, takes on the hard stuff, and tackles research when resources are scarce. Plus, learn why she believes a product marketer should be the first marketing hire for any startup.

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あらすじ・解説

In this episode, Mack and Heidi sit down with Jessica Baum, Chief Marketing Officer at BERA (part of The Harris Poll, a Stagwell company) to unpack her 20-year career from secretary to CMO—a rise driven by grit, resilience, and a roll-up-her-sleeves attitude.

The trio discuss the critical – and often misaligned – relationship between marketing, product, and sales, and why product marketing sits at the center of it all. “Companies that have a really strong relationships across all of the core functions will be just unstoppable,” Jessica explains.

Tune in to learn how Jessica breaks down silos, takes on the hard stuff, and tackles research when resources are scarce. Plus, learn why she believes a product marketer should be the first marketing hire for any startup.

マーケティング 経済学
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