Chris McCormick started as an electrician with a love of lighting control. Seventeen years later, he’s built one of Sydney’s most respected integration businesses — and rebranded it to reflect where he’s headed next. In this episode, Chris shares the honest story behind stepping away from the tools, what he learned from hiring a business coach, and the discipline it takes to grow something that lasts. From cash flow panic to confidence, it’s a real look at the work behind the work — and why most integrators don’t need better tech. They need better systems.

For more episodes and news, visit www.masterintegrator.com.au

Mentioned in this episode:

Thanks to our sponsor, Kolosseum - the design and documentation wingman you didn't know you needed. Visit kolosseum.io today!

Thanks to our sponsor, Integrate Unlimited - the exclusive Australian distributor of MAG Theatron. Visit iunlimited.au today!

To register, for the Ethical Technology Design Conference, visit https://cedia.swoogo.com/ausetc/register

Most integrators are great at what they do but terrible at telling anyone about it.

In this episode, communications strategist Salvatore di Muccio joins Paul to talk about why small and family run businesses need to stop waiting for recognition and start making noise. From the difference between branding and personal identity, to the real value of PR, to why doing great work quietly isn’t enough, this episode breaks down marketing into clear, honest terms. Whether you’re a one-person operation or running multiple crews, there’s something here for anyone ready to grow their profile — and their pipeline.

For more episodes and news, visit www.masterintegrator.com.au

Mentioned in this episode:

Thanks to our sponsor, Kolosseum - the design and documentation wingman you didn't know you needed. Visit kolosseum.io today!

Thanks to our sponsor, Integrate Unlimited - the exclusive Australian distributor of MAG Theatron. Visit iunlimited.au today!

The Australian smart home industry has been talking about apprenticeships for more than 20 years. Now, it’s finally happening. In this episode, Paul Vivian from Skills Recognition International joins us to unpack the work happening behind the scenes to create the country’s first national qualification for smart home technology. We talk about education reform, workforce development, working with regulators, and what needs to happen next — from manufacturers, employers, and integrators themselves. If you’ve ever said this industry needs more structure, this episode is your blueprint.

For more episodes and news, visit www.masterintegrator.com.au

Mentioned in this episode:

Thanks to our sponsor, Integrate Unlimited - the exclusive Australian distributor of MAG Theatron. Visit iunlimited.au today!

What if the systems we install are doing harm... without us even realising? Shannon Marsh from eQ Technologies introduces integrators to the concept of Value Sensitive Design, which is a practical framework for thinking about ethics in technology. In this episode, we explore how values like autonomy, consent, and dignity show up in everyday projects… and why ignoring them is no longer an option. It’s not the most comfortable conversation but it’s one this industry needs to have.

For more episodes and news, visit www.masterintegrator.com.au

UPDATE:

In this episode, we reference the book Your Face Belongs to Us, which was written by investigative journalist Kashmir Hill. At the time of writing (2019), Hill was working for The New York Times. Her reporting began with a leaked memo and led to a major investigation into Clearview AI, exposing significant privacy concerns and the broader implications of the company’s business model.

In this debut episode, Paul sits down with Stuart Robertson — one of Australia’s original smart home integrators and a current member of CEDIA’s Certification Commission. Stuart reflects on the early days of the industry, what’s changed (and what hasn’t), and why certification and standards matter now more than ever. It’s a conversation about legacy, leadership, and raising the bar.

For more episodes and news, visit www.masterintegrator.com.au