The Media Odyssey

著者： Evan Shapiro & Marion Ranchet
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  • Each week, two of media’s most influential thinkers, Evan Shapiro & Marion Ranchet, take on the hottest media topics with their hottest takes, helping their audience chart a course through the maelstrom that is today’s Media Odyssey. Based in the US, Evan Shapiro is the Media Industry’s official Cartographer, known for his well-researched and provocative analysis of the entertainment ecosystem in his must read treatises on Media’s latest trends and trajectories. Marion Ranchet, French expat based in Amsterdam, has become the industry’s go-to expert in all things streaming, building a following for turning even the most complex problems into easily digestible and actionable insights. Ranchet and Shapiro are known for their sharp-yet-accessible content on Media consumption, audience trends, and the shifting fundamentals of the business itself. Even during the toughest of topics, they each make talking about Media fun. Together every week, these two will offer entertaining, often humorous, and always educational content on today’s Media Odyssey.
    (c) 2025 The Media Odyssey
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あらすじ・解説

Each week, two of media’s most influential thinkers, Evan Shapiro & Marion Ranchet, take on the hottest media topics with their hottest takes, helping their audience chart a course through the maelstrom that is today’s Media Odyssey. Based in the US, Evan Shapiro is the Media Industry’s official Cartographer, known for his well-researched and provocative analysis of the entertainment ecosystem in his must read treatises on Media’s latest trends and trajectories. Marion Ranchet, French expat based in Amsterdam, has become the industry’s go-to expert in all things streaming, building a following for turning even the most complex problems into easily digestible and actionable insights. Ranchet and Shapiro are known for their sharp-yet-accessible content on Media consumption, audience trends, and the shifting fundamentals of the business itself. Even during the toughest of topics, they each make talking about Media fun. Together every week, these two will offer entertaining, often humorous, and always educational content on today’s Media Odyssey.
(c) 2025 The Media Odyssey
アート 社会科学
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エピソード
  • EARNINGS SEASON

    EARNINGS SEASON
    2025/02/20

    DISNEY, GOOGLE & SPOTIFY, OH MY
    Marion Ranchet and Evan Shapiro dissect Disney, Alphabet/YouTube, and Spotify’s 2024 earnings, exploring Disney's struggle for streaming profitability, digital ad trends, YouTube as TV-first platform, and Spotify’s surprise turnaround.

    TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-C
    Click HERE to get your ticket to the show TODAY!

    Sources:
    Disney QE
    Spotify QE
    Google QE

    00:00 - Introduction
    00:30 - MIP London Announcement
    02:24 - Disney
    13:47 - YouTube & Alphabet (Google)
    26:56 - Spotify
    39:14 - Closing Remarks & Final Thoughts

    Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8

    Connect with us on Linkedin:
    Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
    Marion Ranchet - https://www.linkedin.com/in/marionranchet/

    Newsletters:
    Marion Ranchet - https://marionranchet.substack.com/
    Evan Shapiro - https://eshap.substack.com/
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    41 分
  • SPORTING LIFE

    SPORTING LIFE
    2025/02/13

    FLY, EAGLES FLY!
    After an electric Super Bowl victory, Marion and Evan return to their mics to explore how streamers like Netflix and Amazon are shifting to mass-market content in a bid to capture advertising dollars—raising the question of, "Are streamers becoming the new traditional broadcasters?" With insights into the challenges of live sports streaming and the evolving strategies of media giants, this episode is all about the way we watch our teams.

    TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-C
    Click HERE to get your ticket to the show TODAY!

    « According to the declarative study, 37% of those who watched Ligue 1 this season did so illegally, via pirate streams broadcast via IPTV, encrypted messaging services such as Telegram, social networks, websites... Even more strikingly, 27% of those who illegally watch the French Football Championship have started doing so since this season. »

    Since we recorded, DAZN shared their latest results and posted a 830M operating loss. Len Blavatnik injected another 827M$ into DAZN. Profitability feels like a distant future

    WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/gcKfiFjy6ok

    00:00 Cold Open and Introduction
    00:43 Super Bowl Victory and Episode Overview
    01:08 Shoutout to Los Angeles and World Central Kitchen
    01:52 Basketball Talk and Personal Stories
    02:52 Impact of Sports Rights on Streaming
    04:57 Netflix and the Changing Content Landscape
    11:34 Streamers Shifting to Traditional TV Models
    14:09 Sports Bundles and Market Fragmentation
    19:01 Fragmentation in Media and Sports Broadcasting
    20:14 The Impact of Streaming on Traditional Broadcasting
    22:07 Technical Challenges in Streaming Major Events
    26:08 The Rise of Women's Sports
    32:05 The Financial Viability of Sports Streaming Services
    36:05 Piracy and Pricing Issues in Sports Broadcasting
    36:53 Concluding Thoughts and Future Outlook

    Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8

    Connect with us on Linkedin:
    Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
    Marion Ranchet - https://www.linkedin.com/in/marionranchet/

    Newsletters:
    Marion Ranchet - https://marionranchet.substack.com/
    Evan Shapiro - https://eshap.substack.com/
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    41 分
  • OVERCOMING FEAR OF FINDING OUT WITH CHANNEL 4

    OVERCOMING FEAR OF FINDING OUT WITH CHANNEL 4
    2025/02/06

    BROADCASTERS x YOUTUBE

    In this special episode of The Media Odyssey, Evan and Marion welcome their first-ever guest, Matt Risley, Managing Director of 4Studio at Channel 4. Channel 4 has made a bold shift in its approach to YouTube—transforming it from a marketing tool to a primary broadcast and monetization platform. Matt shares - in an exclusive for The Media Odyssey - insights and data on how the network tested, adapted, and expanded its YouTube presence, the challenges faced, and the data-driven results that followed. YouTube strategy for traditional media, with a particular focus on public service media and broadcasters.


    Check out Channel 4's creator-led Youtube channel HERE!

    TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-C
    Click HERE to get your ticket to the show TODAY!

    WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/78okh1F5-A0

    Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8

    Connect with us on Linkedin:
    Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
    Marion Ranchet - https://www.linkedin.com/in/marionranchet/

    Newsletters:
    Marion Ranchet - https://marionranchet.substack.com/
    Evan Shapiro - https://eshap.substack.com/

    • (00:00) - Introduction and Overview
    • (00:33) - Welcoming the First Guest
    • (00:48) - YouTube Strategy for Traditional Media
    • (02:50) - Channel 4's YouTube Transformation
    • (06:18) - Experimentation and Data-Driven Decisions
    • (06:50) - Monetization and Sales Strategy
    • (11:06) - Audience Engagement and Content Strategy
    • (28:29) - Future Plans and Upcoming Reports
    • (29:12) - Conclusion and Upcoming Events
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    35 分
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