In this episode of The Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the competitive landscape that solo DJs face, particularly in the wedding industry. DJ2FOUR7 emphasises the importance of understanding who your competitors are, including in-house DJs, DJ agencies, and recommended suppliers. DJ2FOUR7 shares personal experiences and insights on how to stand out in a crowded market, encouraging DJs to leverage their unique styles and consistently engage with their audience online.

KEY TAKEAWAYS:

• Understanding Competition: Solo DJs face competition from in-house DJs, DJ agencies, and recommended suppliers. Recognising these competitors is crucial for strategising how to secure more bookings.

• Importance of Recommendations: Recommendations from clients and venues are vital for gaining new bookings. They serve as free advertising and can significantly increase the likelihood of securing gigs.

• Leveraging Social Media: A strong social media presence is essential for DJs to stand out against competitors. Consistent posting and engaging content can help attract potential clients and showcase a DJ's unique style.

• Niche Down Your Offerings: As DJs grow in their careers, it's important to specialise in certain genres or styles rather than trying to cater to all types of events. This helps in building a strong brand and attracting the right clientele.

• Setting Higher Standards: There is a push to raise the average fees for mobile DJs in the UK. By improving the quality of service and marketing efforts, DJs can aim to increase their rates and elevate the industry standards.

BEST MOMENTS

"If you're a solo op DJ, if you're the type of DJ who gets your own bookings, this is going to be, I'm talking to you 100%."

"Recommendations are some of the best work... they do the work for you and you didn't pay, major key."

"Your first opponent is going to be the in-house DJ... they might be just a DJ or they might be the DJ and they do something else."

"I want to see 450 to 1,000 pounds. That's what I want to see... the work that we do, the things that we put in."

"You can beat all three of these guys, all three of the competition guys with your social media."

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Teron, a seasoned mobile DJ with eight years of experience. The two dive into Teron's journey from playing drums in a function band to establishing himself as a successful mobile DJ. They discuss the importance of social media, particularly Instagram and TikTok, in securing bookings and building a personal brand. Teron shares valuable insights on working with DJ agencies, including tips for getting noticed and the significance of showcasing one's unique style.

KEY TAKEAWAYS

• Building Your Brand: Incorporating unique elements, such as a signature hat or a specific style of dress, can help DJs stand out and create a recognisable brand. This differentiation can attract more clients and make a lasting impression.

• Utilising Social Media: Instagram serves as an effective platform for DJs to showcase their work and connect with potential clients. Tagging venues in posts can increase visibility and lead to more bookings.

• Agency Engagement: When seeking representation from agencies, it's important to present a professional portfolio that includes photos and DJ mixes. Understanding the terms of engagement.

• Diversifying Services: Offering additional services, such as percussion or live music elements, can enhance the overall experience for clients and set a DJ apart from competitors.

• Balancing Work and Family: Finding quality time with family amidst a busy DJ schedule is essential. Engaging in activities with loved ones before gigs can help maintain a healthy work-life balance.

BEST MOMENTS

"I thought to myself, why not actually turn it into something I can earn money out of and provide it as a service to wedding clients or corporate clients as well."

"Instagram is where it's at. I look at it like an online CV."

"Don't sleep on TikTok. I've been getting a couple of bookings from TikTok."

"I found that, like, at the beginning, when I actually joined one or two agencies, I had to actually remove the branding off my laptop."

"Make sure you mix it up and put yourself out there and don't be afraid of your style and be you."

CHECK OUT TERRON MURRAY ON INSTAGRAM

https://www.instagram.com/djterronmurray/

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the essential components of a DJ contract, emphasising its importance for mobile DJS transitioning into public work. Building on previous episodes that covered basic equipment and securing initial bookings, the discussion highlights seven key elements that should be included in a contract, such as the parties involved, services offered, payment terms, and cancellation policies.

KEY TAKEAWAYS

• Importance of a DJ Contract: Having a contract is essential for DJs to protect themselves and clarify the terms of their services. It serves as a legal document that outlines responsibilities, payment terms, and conditions, ensuring both parties are on the same page.

• Key Elements of a Contract: A basic DJ contract should include the names of the parties involved, the services being provided, payment terms, liabilities and responsibilities, terms and conditions, cancellation and refund policies, and a space for signatures.

• Unique Package Naming: Instead of using common terms like "bronze, silver, and gold" for service packages, DJs are encouraged to create unique names that reflect their brand and differentiate their offerings from competitors.

• Handling Cancellations and Refunds: DJs should have a clear policy regarding cancellations and refunds, outlining what happens if they cannot fulfil a booking. This helps build trust with clients and provides clarity on expectations.

• Digital Signatures and Ease of Use: Utilising digital platforms for contract signing is crucial in modern business practices. It simplifies the process for clients and increases the likelihood of securing bookings by making it easy for them to sign contracts.

BEST MOMENTS

"Today, we're going to discuss a major key, what is necessary for all DJs."

"When it comes to DJing and paperwork, a lot of the time, the things that we're having we technically don't want to use."

"If you haven't got a contract, I'm going to talk about seven basic points and things that should be inside your contract."

"You don't want to be working for someone for seven, eight, 10, 12, sometimes 15 hours. And if there's no food in there, technically by law, if they don't feed you, that's on you."

"I always think it's good to go to the person, whether it's the person's birthday, whether it's the person's graduation, and say, look, man, this person over there is being rude."

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/