In this episode, we sit down with Rachna Krishnan, CEO of The Women’s Center, to discuss how The Center is empowering the community through the delivery of mental health and professional development services.

Whether your new fiscal year started in January or is coming up in July, or even October, marketers are fighting hard to hold on to every dollar in their budget. It’s been a long time since any marketer had the budget they requested to create the campaigns they anticipated would lead to a well-stocked funnel. The thing is, though, even with a meager budget, marketers can still be delivering results, when they think strategically.

This new Modern Marketing Today podcast asks the question if marketers can find innovative ways to go beyond their budget and deliver results.

And it turns out there are.

Download the infographic here:

https://gotostrategic.com/resources-post/how-b2b-and-public-sector-marketers-deliver-impactful-results-for-revenue-capture/

This year’s GAIN Conference promises to deliver unique insights and thought-provoking ideas on public sector marketing. One of the most interesting sessions we saw on this year’s agenda tackles the challenge of marketing new technologies to government buyers.

In their Beyond the Buzzwords session, government marketing experts, Brian Chidester, Head of Public Sector Marketing at Socure and host of the Government Huddle podcast, and Tom Suder, Founder and President of ATARC, take a closer look at what it takes to break through the hype-cycle chatter and demonstrate the value of emerging technologies to government and their crucial role in mission success.

We had the opportunity to talk with Brian and Tom to preview their session and talk a about how to effectively communicate the value of emerging technologies in language that fosters trust, builds relationships, and helps marketers achieve their organization’s goals.