Regardless of what anyone says your morals and ethics in this game matter...

And at the end of the day you need to decide what lines you will or won't cross.

However, the topic of morals and ethis is rarely discussed in marketing because it makes a lot of people uncomfrotable...

But this epsiode isn't us preaching about morals and ethics.

Instead it's an open and honest conversation about our mess ups, lessons and experiences with our own morals and ethics in a industry that can feel shady a lot of the time.

In this episode we discuss:

-Religion versus circumstances which dictates our moral in marketing?

-The fast money of black hat marketing and the downsides

-Why having morals and ethics make the game simpler

-Using the dark arts of marketing for the good of others

-Are fulfillment and ethics connected in business?

-The reason big ideas and mechanisms are beating hypey claims these days

-How branding and direct response BOTH manipulate people with different tactics

-What your "gut feeling" can tell you about bending morals

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

There's a right and wrong way to spy on your competitors marketing...

And when you do it the wrong way and try to directly swipe their marketings there's a lot that goes into that successful campaign that you can see.

So, in this episode we the things to avoid doing when when spying on competitors, and different places most people don't look to find a hidden treasure chest of proven angles and structures.

In this episode we discuss:

-Why funnel hacking has gotten more difficult

-How more complex marketing is harder to swipe effectively

-Understanding why a certain angle or structure works or doesn't

-What tools you can use to spy on competitors

-The value in magazines, news outlets and online media websites

-Why creating your own "playbook" from promos is gold mine

-If you're always just copying you'll always be behind

-What you need to understand about campaigns before swiping them

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

Stress and overhwelm is a part of this game that no one can avoid...

Which means how we handle this overwhelm is a huge factor in not just success, but lognevity and reaching big goals too.

So, in this episode we discuss the fact and fiction of self imposed pressure, and how we can use it to learn, grow and become better freelancers and business owners.

As Tim Grover the famous trainer of Jordan, Kobe and Dwayne Wade says "Pressure is a privilege" and this week we discuss how we turn this into our advantage.

In this episode we discuss:

-The difference between perceived versus REAL stress in this game

-How to grow your capacity to handle stress with less overwhelm

-Why "the grass is always greener" mindset screws a lot of us up

-What to do about unrealistic deadlines with clients or in a biz

-Is there value in taking it "too far" for a period of time?

-The sneaky role people pleasing plays in stress

-What we each do to combat overwhelm with actionable tips

-Why setting boundaries with clients and biz partners lowers stress

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/