『The Music Business Buddy』のカバーアート

The Music Business Buddy

The Music Business Buddy

著者: Jonny Amos
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A podcast that aims to educate and inspire music creators in their quest to achieving their goals by gaining a greater understanding of the business of music. A new episode is released each Wednesday and aims to offer clarity and insight into a range of subjects across the music industry, all through the lens of a music creator for the benefit of other music creators. The series includes soundbites and interviews with guests from all over the world together with commentary and clarity on a range of topics. The podcast is hosted by award winning music industry professional Jonny Amos.
Jonny Amos is a music producer with credits on a range of major and independent labels, a songwriter with chart success in Europe and Asia, a senior lecturer in both music creation and music business at BIMM University UK, director of The SongLab Ltd and the author of The Music Business for Music Creators.
www.jonnyamos.com

© 2025 The Music Business Buddy
マーケティング マーケティング・セールス 経済学 音楽
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  • Episode 54: How to Pitch Your Music For Sync
    2025/07/15

    Ever wonder how your music ends up in that Netflix show or smartphone commercial? The path from creation to placement is paved with gatekeepers, contracts, and strategic pitching—and mastering these elements could transform your music career.

    Jonny Amos dives deep into the sync licensing ecosystem, revealing the crucial professionals every music creator should connect with. From accessible sync agents building music libraries for clients to the coveted music supervisors who can catapult careers with a single placement, understanding these relationships is fundamental to success. The episode illuminates how legendary music supervision moments—like Kate Bush's revival in Stranger Things or the gritty soundtrack selections in Peaky Blinders—demonstrate the profound impact of effective music placement.

    Beyond identifying key players, Jonny offers practical wisdom on contractual considerations and negotiation tactics. His simple yet powerful approach to quoting fees shifts the dynamics of pricing conversations in your favour. The episode covers the distinction between sync licensing deals for compositions versus master license deals for recordings, revealing how revenue splits typically work with different partners. Jonny also explores the emerging micro-licensing sector, which creates new pathways for music discovery through YouTube, social media, and independent films.

    Remember: when pitching your music, you're not asking for charity—you're proposing something valuable to professionals seeking the perfect sonic complement to their visual stories. Ready to transform your approach to sync opportunities? Download free resources including release agreements and metadata templates from jonnyamos.com, and position yourself for success in this lucrative revenue stream.

    Reach out to me !

    Websites
    www.jonnyamos.com
    https://themusicbusinessbuddy.buzzsprout.com

    Instagram
    https://www.instagram.com/themusicbusinessbuddypodcast/
    https://www.instagram.com/jonny_amos/

    Email
    jonnyamos@me.com

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    28 分
  • Episode 53: The Key Steps to Sync Placements
    2025/07/08

    Ready to break into the world of sync licensing? Before you can land your music in films, TV shows, or advertisements, you need to master the crucial preparation steps that most artists overlook.

    Jonny Amos dives deep into the foundational elements of sync success, revealing why understanding your song's true essence is more challenging—and more critical—than most creators realize. "A songwriter could be preoccupied by the emotion felt when writing, yet a different mood emerges in the final production," Jonny explains, highlighting how this disconnect can prevent your perfect track from being discovered by music supervisors.

    Metadata emerges as the unsung hero in sync licensing. Far from being merely administrative, your song's metadata acts as the bridge connecting your music to licensing opportunities. Music supervisors filter through thousands of tracks using specific search parameters—from mood and genre to tempo and instrumentation—and without precise metadata, even the most suitable track remains invisible. Johnny breaks down exactly which elements must be included and how to categorize them effectively.

    The episode tackles the often-overlooked clearance process, explaining why every contributor to your recording requires a signed release agreement before licensing can proceed. From session musicians to producers, these agreements establish clear ownership and prevent potential legal complications. Johnny generously offers free templates for these essential documents through his website.

    When you're finally ready to pitch, preparation is paramount. Music supervisors work under tight deadlines and need immediate solutions—having different versions of your tracks ready demonstrates professionalism and increases your chances of placement. Understanding which visual contexts your music would best enhance allows you to target your pitches effectively rather than sending material blindly.

    Whether you're an independent artist or working with a team, these foundational steps will position you for success in the competitive but rewarding world of sync licensing. Get ready for next week's follow-up episode, where Jonny will explore exactly how to pitch your now-prepared music to the right industry contacts.

    Reach out to me !

    Websites
    www.jonnyamos.com
    https://themusicbusinessbuddy.buzzsprout.com

    Instagram
    https://www.instagram.com/themusicbusinessbuddypodcast/
    https://www.instagram.com/jonny_amos/

    Email
    jonnyamos@me.com

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    32 分
  • Episode 52: Setting Up Your Own Remote Marketplace
    2025/07/01

    "I just want to make a living as a music creator" is perhaps the most common goal I hear from musicians - and today's podcast explores how the remote marketplace makes that more achievable than ever before.

    What if those guitar skills you've developed could earn you income beyond your local band? What if those production techniques you've mastered could serve clients worldwide? What if those songs sitting on your hard drive could be monetised without releasing them yourself?

    The golden age of the gig economy has transformed how musicians can earn from their craft. Platforms like SoundBetter, AirGigs, Fiverr and Musiversal have created sophisticated ecosystems where music creators can offer their services to a global clientele without ever leaving their studios. But simply signing up isn't enough - the musicians who thrive in these marketplaces understand the nuances that separate occasional gigs from consistent income.

    We dive deep into crafting your offering with precision - explaining why being a specialist rather than a jack-of-all-trades helps you stand out in the crowded marketplace. You'll learn how to structure tiered service options that maximize your earnings while giving clients the flexibility they need. We explore the delicate balance of pricing, rights management, revision policies, and the critical importance of turnaround times in winning repeat business.

    Beyond the technical setup, we examine the psychology of successful remote musicians - how controlling your ego when serving others' creative visions, building a compelling profile, and maintaining impeccable professional etiquette can transform occasional gigs into career-defining relationships.

    Whether you're looking to supplement your income or build a full-time career, this episode provides the roadmap to monetising your musical skills in the digital marketplace. Subscribe to The Music Business Buddy for more insights that help you navigate the business side of your creative career with confidence.

    Reach out to me !

    Websites
    www.jonnyamos.com
    https://themusicbusinessbuddy.buzzsprout.com

    Instagram
    https://www.instagram.com/themusicbusinessbuddypodcast/
    https://www.instagram.com/jonny_amos/

    Email
    jonnyamos@me.com

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    31 分

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