What would you say to your "January 2024" self if you could go back in time?

In this deeply personal episode, I share my reflections on the past year, both my triumphs and challenges, and why “Build It Anyway” is my mantra for 2025.

You’ll hear about my journey from barely scraping by with two clients to achieving my dream of consistent $10K months, and why I ultimately decided to dismantle that business to pursue something even more aligned with my values and vision. Get ready to feel inspired, reflective, and motivated to tackle your own goals for 2025, no matter how uncertain the path ahead seems.

Topics I Cover:

• Lessons from Reflection: I share how a simple LinkedIn post about advising my January 2024 self sparked a deep reflection on the year’s successes, failures, and unexpected lessons.

• Behind the Scenes of Entrepreneurship: Insights from major entrepreneurs reveal the hidden costs of success, like health struggles and intense stress, which inspired me to reframe my approach to business and life.

• The Value of Pursuing Goals Anyway: Even though I didn’t find the house my family dreamed of, the search led to unforgettable experiences, like a life-changing road trip and moments of awe at the Grand Canyon.

• Why You Should “Build It Anyway”: Why I believe you should pursue your current business or life goals, even if they’re unsure they’re the “right” goals, because of the invaluable lessons learned along the way.

• Personal Growth Through Business: Reflecting on my business journey, I emphasize the importance of resilience, boundaries, and alignment, which shaped my new vision for 2025.

• The Freedom of Starting Over: Why dismantling my 2024 business allowed me to focus on creating a more meaningful, sustainable model for my life and work in 2025.

This episode reminds us that the greatest growth often comes from stepping into the unknown and taking action without guarantees of success. My story is a testament to the value of resilience, reflection, and building a life and business that aligns with your values.

As you look ahead to 2025, ask yourself: What would you tell your January 2024 self? And then use that wisdom to fuel your courage and clarity in the coming year. Let’s make 2025 a year of purpose, bold decisions, and meaningful growth together.

In this episode, I explore the power of market research for business growth and connection. From a story about losing a magnetic eye lash on a Zoom call to a surprising call with the founder of the company, and a few eye-opening lessons in between, I show how understanding your audience on a deeper level can turn customers into raving fans.

Curious about how the smallest frustrations can lead to the biggest opportunities? You won’t want to miss the actionable insights packed into this episode!

Topics I Cover:

• Start with Understanding: Market research isn’t optional, it’s essential for any business, big or small. Knowing your audience forms the foundation of every successful strategy.

• Uncover Opportunities in Frustrations: Alison’s personal story with Moxie Lash shows how digging into customer frustrations can reveal opportunities to innovate and build loyalty.

• Action, Not Just Questions: The best market research happens when businesses actively listen, learn, and act on customer insights, just like Moxie Lash updated their education materials.

• Effective Strategies for Research: Use tools like ChatGPT for simulated feedback, engage in Facebook groups to listen and ask meaningful questions, or host direct one-on-one calls for deeper insights.

• Messaging That Resonates: If your audience doesn’t understand your message, they’ll tune you out. Tailoring your message to align with your audience’s language and needs is critical.

• Learn from Mistakes: Alison share’s a “big marketing mistake” that highlights the risks of skipping proper research, don’t gamble with your messaging or reputation.

• Build Relationships Through Feedback: Conversations with your customers strengthen loyalty and create superfans who amplify your brand’s reach.

If you’re feeling stuck in your business or wondering how to take it to the next level, this episode offers practical steps to get strategic with your market research.

This actionable advice will help you stop spinning your wheels, create a deeper connection with your audience, and build a business that thrives. Tune in, and let’s make those next steps count!

www.moxielash.com

Today, I'm introducing you to my new biz bestie - ChatGPT!!

Now, if you’re like most entrepreneurs, you might think of ChatGPT as just another content tool. But let me tell you, friend, it’s so much more than that!

In this episode, I share how I transformed ChatGPT from a little content-creation helper into a full-on business partner, making it my go-to for productivity, strategic planning, and even system building.

Stick around, because by the end, you’ll see how ChatGPT could be your next team member in scaling your business.

• Beyond Basic Content: ChatGPT isn’t just for writing. It’s a powerhouse for streamlining processes, brainstorming ideas, and strategizing solutions that work.
  
  
• A Moment of Clarity with Offers: By using ChatGPT to fast-track through a course, I developed a complete offer suite in a single day—something that typically takes weeks. This tool helped me think faster and get laser-focused on what matters.
  
  
• Custom Strategies with Ease: When a client needed help with her high churn rate, I leveraged ChatGPT to break down a complex Alex Hormozi case study and quickly adapted those strategies for her. The result? A custom plan that exceeded expectations and saved me hours.
  
  
• It's a Tool, Not a Replacement: ChatGPT doesn’t do the work for you—it amplifies your expertise. Like any tool, its effectiveness depends on how you use it. Just as I share in my Instant Pot “adventure,” the right tool in skilled hands makes all the difference.
  
  
• Avoiding Common Missteps: I see three common mistakes with ChatGPT—expecting it to read your mind, asking vague questions, and not seeking follow-up clarity. Nail these, and you’ll elevate your results.
  
  
• Productivity Hacks with ChatGPT: I’ve turned ChatGPT into a system builder, outlining high-level processes and even creating SOPs for my team. It’s like having an extra hand for the back-end of my business.
  
  
• Join the Workshop!: I’m hosting a “Be Your Own Boss Better” workshop to teach you exactly how to leverage ChatGPT in every stage of business. Let ChatGPT handle the details while you focus on the big picture.

This episode is packed with insights on making ChatGPT a strategic tool in your business. If you’re feeling overwhelmed with tasks or stuck on a big project, this episode will help you see how ChatGPT can reclaim your time and give you mental space to stay focused on growth.

Ready to take your business to the next level? Let’s chat about how ChatGPT can become your new productivity partner.

Join me on November 19th for my free workshop, where we’ll go step-by-step through ways to use ChatGPT to supercharge your business strategy.

Register at alisonleighsimmons.com/workshop, and let’s take the next step together!