In this deeply insightful episode of The People Playbook, host Jason Taylor sits down with franchise veteran and culture-first leader, Brian Bazely. As the former CEO and co-founder of Driverseat, Brian shares the honest, behind-the-scenes story of leaving a high-paying executive role to chase the bold dream of building one of Canada’s most respected franchise brands.

Together, they unpack:

• The emotional and financial fear of stepping away from “safe” success
• The people-first philosophy that guided Driverseat’s rise
• How to operationalize culture across a diverse franchise network
• The power of leadership during crises like COVID-19
• What it means to be a “Franchise Architect” today
• The future of franchising — including his new mission to revolutionize cancer care

Whether you're a franchisor, franchisee, or simply a leader building something bigger than yourself, this episode is packed with hard-earned wisdom you won’t want to miss.