The Pocket Swap: From Chamber of Commerce Mixers to Chamber of Secrets
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The Pocket Swap: From Chamber of Commerce Mixers to Chamber of Secrets
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The Trading Post podcast unlocks the secret formula to transforming business cards into profitable relationships using a simple, measurable strategy that works at any networking event.
• Approach networking events with the "40 card challenge" - emptying your left pocket of business cards while filling your right pocket with prospects
• Most people fail at networking because they collect cards but never follow up properly
• Calculating your true ROI helps determine which events are worth your time investment
• Simple equation: (deal value) ÷ (hours invested including prep/event/follow-up) = your hourly ROI
• Memorable elevator pitches like "We'll put the seat down" for plumbers create instant connections
• Use a permanent marker to note conversation topics on the back of collected cards
• Follow up within 24-48 hours with personalized emails referencing specific conversations
• Digital alternatives like LinkedIn connections and NFC cards are changing networking dynamics
• The key to networking success is viewing it as an investment with measurable returns
Email your networking success stories to be featured in a future episode.
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