In this episode of the Pocket-size PR Podcast, host Charlotte Nichols speaks with Katelyn Young, founder of Juin, about redefining what it means to work in marketing today. With a career shaped by determination, critical thinking, and a deep respect for strategy, Katelyn brings a grounded perspective to the evolving role of marketing and communications professionals.

She explores how PR shapes perception beyond media coverage, why authenticity must underpin every comms decision, and how young marketers are often set up to fail in environments that lack leadership, structure and strategic clarity. Katelyn also shares how she’s working to change that, through her agency, Juin, and her coaching role at Fabric.

From her creative approach to early job applications (including a CV designed as a property listing) to her current focus on aligning marketing with business goals, Katelyn makes a strong case for embedding strategic thinking and performance metrics into every marketing function. She also discusses the importance of understanding stakeholder communication styles—and how the book Surrounded by Idiots helped sharpen her approach.

Whether you're leading a team, building a brand, or mentoring the next generation of marketers, this episode offers practical insights on how to elevate marketing’s role from a service function to a strategic partner.

From farmer to fork, Laura Ryan's knowledge of the meat industry is second to none.

Now Laura – CEO of Lavenpark and Chair of Meat Business Women – joins host Charlotte Nichols to explore how she's harnessed the power of PR to reshape perceptions, amplify women’s voices, and drive real change across the global agri-food sector.

A Chartered Marketer and Executive Coach with over two decades of experience, Laura shares bite-sized insights on reputation building, personal branding, and the importance of strategic networking.

In this episode of Pocket-size PR, she reflects on her proudest campaign, She Looks Like Me, and reveals how it led to a landmark event at the House of Lords. Tune in for expert tips, candid stories, and inspiration on how to turn content into credibility.

In this episode, we dive into the real-world experiences of running your own business, the highs, the lows, and the lessons that come with it. Our guest, Linsey, shares her personal journey from corporate life to entrepreneurship, highlighting how creating a business that fits around your life, rather than the other way around, can lead to greater happiness, energy, and success.

We explore the many pros of entrepreneurship, including the freedom to avoid the dreaded "Sunday night blues," the flexibility to choose ideal clients, and the ability to maintain a healthy work-life balance. Linsey discusses how every hour now has purpose, and how building a business aligned with personal goals, like spending more time with family and traveling, can redefine success.

However, running your own business isn't without its challenges. We tackle the cons of entrepreneurship, such as the constant mental load, the difficulty in switching off, and the financial pressures that come with not earning during downtime. Linsey offers an honest look into the emotional resilience required, the importance of setting boundaries, and the struggle with balancing client expectations, especially in industries like PR and marketing where results aren't always instantly visible.

A major theme of this episode is the crucial role that PR and marketing play in building brand trust and long-term business success. We discuss the frustrating but vital reality that PR is often the first thing businesses cut during hard times — despite being a key driver of brand value. Linsey explains why consistent, quality content tailored to your audience is more important than chasing the latest marketing trend.

We also explore managing client expectations, the dangers of unrealistic goals in PR, and why building strong, authentic relationships is more effective than short-term tactics. Linsey’s top tip for anyone investing in PR? Focus on quality over quantity and always take the long-term view.

This episode is packed with insights for entrepreneurs, small business owners, and marketing professionals who want to build a sustainable, purpose-driven business. If you're looking to better understand the real impact of PR and marketing on business growth, and how to create a business that works for your life, this conversation is essential listening.

For more information on how PR can transform your brand's credibility and trust, contact Harvey & Hugo today via harveyandhugo.com or email info@harveyandhugo.com.