The Power of Clarity: Defining Your Business in 10 Words or Less — with Mitchell Levy
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The Power of Clarity: Defining Your Business in 10 Words or Less — with Mitchell Levy
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About Mitchell Levy
- Global credibility expert and executive coach
- Two-time TEDx speaker
- Author of 65+ books
- Publisher of 750+ books through four different publishing companies
- Has started 20+ companies
- Former board member of a NASDAQ firm
- 38 years in Silicon Valley, 36 years married, father to a 26-year-old son
Mitchell’s Thoughts on Thought Leadership
- Mitchell views books as valuable assets that open doors for speaking, consulting, and coaching
- Books serve three purposes:
- A thought leadership piece (even if people don't read it)
- A way for clients to understand your step-by-step process
- Forces you to think about the world differently
The Credibility Journey
- After seeing book publishing becoming democratised, Mitchell explored what authors really wanted: Credibility
- Conducted interviews with 500 thought leaders between 2019-2020 on credibility
- Created a new definition: "Credibility is the quality in which you're trusted, known, and liked"
- Identified 10 values of credibility, with integrity being the only value that appears twice
- External integrity: what you say to the world
- Internal integrity: how you actually act
Key Takeaways for Service-Based Business Owners
- Having clarity about who you serve and how you help them is crucial for effective marketing
- A well-articulated CPOP helps you stand out and attract the right clients
- Consistency in showing up with credibility builds trust and reputation
- Focus on building authentic connections rather than chasing numbers
- Accountability partners help ensure you stay focused on your purpose
Resources Mentioned
- Mitchell's website: mitchelllevy.com
- Social Compliment: socialcompliment.com
- Mitchell's TEDx talk: "We're Losing Our Humanity, I'm Tired of Watching It Happen"
"Service-based business owners with an untapped audience"