It is essential to understand who your target market is in order to effectively sell your products, but how do you do that? In this episode, we discuss how to do the research, what questions to ask, and what sources to look at.

GET THE FULL SHOW NOTES
https://theproductsessions.com/how-to-understand-your-target-market/

WE DISCUSS:
- Why You Need to Understand Your Target Market
- How to Research Your Customer
- What Problem Are You Solving?
- Dig Deeper into the “Why”
- Primary Sources
- Secondary Sources
- What Questions to Ask
- Is All This Work Worth It?

LINKS MENTIONED:
Google Sheets

Google Forms

Descript

La Sol mineral sunscreen

My Free Product Launch Guide

Coping with overwhelm as a small business owner and parent is no easy feat. As we get older, our number of responsibilities only seems to increase, especially once we have kids. With more balls in the air and we have to develop coping skills and learn to manage busy schedules.

After balancing work and family for 11 years, I've a few effective coping skills that help relieve stress and overwhelm.

GET THE FULL SHOW NOTES
https://theproductsessions.com/coping-with-overwhelm-as-a-small-business-owner-and-parent/

WE DISCUSS:
- The Science Behind To-Do Lists
- How to Follow Through on Your To-Do's
- Ways to Fill Your Cup
- Seeing the Light at the End of the Tunnel
- How Talking About Your Stress Brings Clarity

LINKS MENTIONED:
Harvard Business Review article, "Why We Continue to Rely on (and Love) To-Do Lists"
Harvard Business Review article, "Why Your Brain Dwells on Unfinished Tasks"

In today’s world, there are so many brands and so much information we’re receiving all the time that our brains get overloaded. Only the most distinct information we see actually sticks with us. In this episode, we identify some clear ways to differentiate your brand, whether it’s your product that’s different or the way that you’re framing it to your target market.

GET THE FULL SHOW NOTES: https://theproductsessions.com/how-to-differentiate-your-small-business-in-a-saturated-market/

WE DISCUSS:

- Differentiating Can Feel Overwhelming
- Nothing is truly Original
- Research Your Competition
- Analyze the Info
- Ways to Differentiate