Send Krystal a Text Message.

After 20 years in marketing, I'm sharing exactly what I would do differently if I were starting over today in 2025. These three fundamental strategies will help you stand out in the digital marketing landscape and achieve sustainable success without burning out.

• Storytelling is your competitive advantage against AI and other creators, as your unique experiences cannot be replicated
• The PREPM method (Plan, Record, Edit, Publish, Market) provides a proven system that scales across all content types
• Focus on what matters most to your customers rather than chasing every new trend
• Invest in continuous learning, but remember that clarity comes from taking action, not just thinking
• Treat marketing like a marathon, not a sprint—be strategic and consistent rather than trying to be everywhere at once
• You don't need perfect strategies—you just need to start somewhere and keep improving

Like and subscribe to get more content like this delivered directly to you, and check out our Digital Marketing Tips for Business Owners playlist for additional resources.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Have you ever wondered how those super-successful content creators seem to be everywhere at once? They're not superhuman content machines—they've mastered the art of repurposing.

Most podcasters are sitting on a goldmine of content but failing to extract its full value. You've already done the hard work of creating incredible episodes, but if you're only publishing them once and moving on, you're leaving opportunity on the table. The key isn't creating more—it's distributing better.

When asked why they don't repurpose, podcasters typically offer three excuses: lack of time, not knowing where to start, or believing their audience only wants the original format. But these barriers are easily overcome with proper planning and strategy. A single 25-minute episode can transform into social media posts, blog content, YouTube shorts, email newsletters, and even lead magnets—all reinforcing your core message across platforms where different segments of your audience hang out.

Marketing research shows people need approximately 12 exposures to a message before it truly registers. By repurposing strategically, you create multiple touchpoints that build familiarity and trust. This approach not only attracts new listeners who might never have discovered your podcast otherwise but establishes you as an authority in your field. The more consistently you show up across platforms with valuable insights, the more people see you as the go-to expert.

For established podcasters looking to level up, repurposing is the natural next step. It extends the shelf life of your content far beyond the initial publishing window, allowing valuable episodes to continue working for you months or even years later. The strategic shift from constant creation to smart distribution represents a more sustainable approach to growing your platform without burning out.

Ready to transform your content strategy? Stop creating more and start distributing better. Your audience is waiting to discover you in places you haven't even shown up yet.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Ever wonder how some content creators maintain a relentless publishing schedule without burning out? It's not superhuman discipline or mysterious productivity hacks—it's all about systems and workflows.

After recording over 1,500 podcast episodes and publishing more than 500 YouTube videos weekly, I've learned that consistency stems from strong organization rather than just motivation. Many podcasters resist creating systems, citing their creativity as a reason, but that’s often just a lazy excuse.

The key to consistency lies in implementing frameworks like the PREP'M Method (Plan, Record, Edit, Publish, and Market). This five-step process clarifies each stage of content creation. Supporting tools like content calendars, episode templates, and organized files create a foundation that not only smooths day-to-day production but also positions you for sustainable growth. These systems help reduce decision fatigue and make delegation easier, protecting you from the dreaded burnout.

You don’t need to overhaul your entire workflow at once. Start by pinpointing where you feel the most stress in your content creation process. Even small improvements, like a checklist or an organized folder, can lead to significant changes in quality and consistency. Embrace organization, and you might just uncover the true magic of content creation. What system will you implement today to enhance your podcasting journey?

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)