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PROFITABLE TALKS...

In this episode of the Profitable Creative, host Christian Brim speaks with Jesse Robluski about the journey of decommoditization in marketing. Jesse shares his experiences running a marketing agency for 25 years, the challenges faced during the pandemic, and the importance of differentiation in a crowded market. They discuss the concept of branding, the impact of budget on marketing strategies, and the significance of understanding customer value. Jesse emphasizes the need for businesses to say no to unfit clients and the resurgence of direct mail as a marketing strategy. The conversation concludes with insights on creating memorable brands and the resources available for entrepreneurs.

PROFITABLE TAKEAWAYS...

• Decommoditization helps businesses stand out in a crowded market.
• Differentiation is key to avoiding the race to the bottom.
• Branding is about creating a memorable experience for customers.
• Understanding ROI in branding is complex but essential.
• Budget constraints can shape marketing strategies significantly.
• Saying no to clients can protect your brand's integrity.
• Direct mail is making a comeback as a marketing tool.
• Every business has a brand, whether intentional or not.
• The lifetime value of a customer is crucial for marketing decisions.
• Creating a strong brand requires discipline and focus.

Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives

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PROFITABLE TALKS...

In this episode of The Profitable Creative, host Christian Brim and guest Mike Michalowicz explore the intricate relationship between creativity and analytical thinking in entrepreneurship. They discuss the challenges creatives face in understanding profitability and financial management, emphasizing the importance of a balanced approach that leverages both creative instincts and logical frameworks. Mike shares his personal journey through financial struggles and the development of the Profit First system, designed to help entrepreneurs manage their finances effectively. The conversation highlights the need for a shift in mindset regarding revenue and profit, advocating for a focus on financial health over mere revenue generation.

PROFITABLE TAKEAWAYS....

• Creatives often struggle with the analytical aspects of business.
• Profitability can be communicated in simpler terms.
• Most entrepreneurs lean towards creativity, which can hinder financial management.
• Avoidance of numbers is common among creatives, but they can improve.
• A simple system can help leverage natural instincts in financial management.
• Accountants may resist new systems like Profit First due to traditional training.
• Financial struggles are a common experience for many entrepreneurs.
• Revenue should not be the sole focus; profit is essential for sustainability.
• The perception of success often masks the reality of struggle.
• Entrepreneurs need to prioritize financial health over revenue growth.

Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives

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PROFITABLE TALKS...

In this episode of Profitable Creative, host Christian Brim speaks with Drewbie Wilson of Call the Damn Leads about the importance of doing the work in entrepreneurship, defining success on one's own terms, and the balance between profit and time freedom. Drewbie shares his journey from sales to marketing, the challenges of financial management, and the significance of understanding one's worth. The conversation emphasizes the need for hard work, the reality of entrepreneurship, and the importance of following up on leads to achieve business growth.

PROFITABLE TAKEAWAYS...

• Doing the work is essential for achieving results.
• Many entrepreneurs struggle with the balance of getting leads and following up on them.
• Success is a personal definition that varies from person to person.
• Time, energy, and effort are finite resources that should be invested wisely.
• It's important to define what success means to you personally.
• Fast money often leads to fast losses; slow and steady wins the race.
• You must be willing to do the work, even when it's not enjoyable.
• Understanding your worth is crucial in business negotiations.
• Financial challenges often stem from ingrained beliefs about money.
• The right people will recognize your value and pay accordingly.

Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives