In this episode of the Cubic Promote podcast, we dive deep into the world of concert merchandise and uncover how it’s revolutionising the way businesses and artists connect with their audiences. Hosted by Cubic Promote’s Creative Director, Kathryn, this episode explores the power of branded products and how they are used to not only create lasting memories for concertgoers but also drive significant revenue for artists, event organisers, and businesses.

Kathryn shares her firsthand experiences with concert merchandise, from classic t-shirts and hoodies to interactive and premium items that fans can take home. We also discuss the impact of items like lightsticks, which sync with the music, and how they add an unforgettable layer to the fan experience.

You'll hear how artists like Taylor Swift and family-friendly acts like The Wiggles have made merchandise a cornerstone of their brand, building a stronger connection with fans long after the concert ends. Plus, get tips and insights on how businesses can use concert merchandise as a marketing tool to boost sales and brand loyalty.

Whether you're an event organiser, an artist, or a business looking to create memorable and profitable merchandise, this episode is packed with valuable insights and practical advice. Tune in to discover how concert merch can elevate your next event and become an essential part of your brand strategy.

Listen now and learn how Cubic Promote can help you create custom branded products that leave a lasting impact on your audience.

Key Takeaways:

• The business side of concert merchandise
• How unique branded items can drive revenue and enhance fan engagement
• Real-world examples from major artists and family-friendly acts
• How interactive merchandise creates lasting memories for fans
• Tips for event organisers on creating successful merchandise strategies

Join the conversation and stay tuned for more episodes on how promotional products can boost your business and brand presence!

Want to take your concert merchandise to the next level?
Get in touch with Cubic Promote today to explore our range of custom branded products.

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Find out more and visit our website: https://www.cubicpromote.com.au/

Ever wondered why a Steph Curry Golden State Warriors jersey costs $180 in Australia? In this video, we break down the hidden costs behind fan merchandise, from manufacturing to licensing and retail markups. Get the inside scoop on what makes these jerseys so expensive and why fans are willing to pay the price! We have the answers because we are Australia's leading wholesale supplier of custom merchandise, and custom jerseys to 1st Tier Sports clubs around the country. Read the blog here: https://www.cubicpromote.com.au/blog/why-steph-currys-golden-state-custom-printed-jersey-costs-180-in-australia

Visit https://www.cubicpromote.com.au/

What happens when there are no rules? In this episode of the Promo Playbook, the Cubic Promote team goes wild and imagines the most unforgettable, outlandish promotional products ever — from Jets to Hoverboards. If you’ve ever wondered how far you could push creative branding, this episode is for you. Tune in as we brainstorm the craziest ideas, break down what could actually work, and challenge YOU to dream up your own merch ideas! Get ready to think outside the box and spark your imagination for your next big brand activation.

Don’t forget to subscribe, share, and let us know your wildest promo ideas!

Visit https://www.cubicpromote.com.au/

In this episode of The Promo Playbook by Cubic Promote, we unpack how Australian brands are winning by combining digital campaigns, promotional merchandise, print, and outdoor media into one unified strategy. With digital fatigue on the rise and attention spans shrinking, it’s no longer enough to rely on clicks alone.

Join us as we dive into fresh APPA stats, insights on ad spend across Australia, and real-world tactics for creating marketing that actually sticks. Whether you're managing a national campaign or planning your next trade show push, this 13-minute listen will show you how to make every brand touchpoint count.

💡 Presented by Cubic Promote — Australia’s go-to team for branded merchandise and uniforms.

Visit https://www.cubicpromote.com.au/

Is your small, medium or large business spending money on making itself memorable? Well considering that 60% of customers remember companies that ar sustainable, marketing and appealing to this 60% has never been easier. This week, we look into what makes a product eco-friendly.

Difference between: Biodegradable and compostability

As well as various strategies you can use to promote your organisation using promotional merchandise that is sustainable.

Visit https://www.cubicpromote.com.au/

In this episode of The Promo Playbook, we explore the powerful intersection of branding, fundraising, and purpose-driven marketing—all through the lens of custom promotional merchandise.

Are you just giving away promo items, or could you be using them to sell, raise funds, or even build a movement?

Join host Charles Liu from Cubic Promote as he unpacks how smart businesses, local councils, and nonprofits across Australia are turning branded apparel and merchandise into much more than just freebies. From selling T-shirts to support a charity to launching team hoodies as part of a fundraising campaign, this episode walks through real-world strategies you can use right now.

We cover:

• Why branded merch is no longer just for giveaways
• Two powerful models: Sell-for-Profit vs Sell-for-Purpose
• Real-life examples including:
  • Ausmusic Band Tee Shirt Day
  • Pink Ribbon pins from the National Breast Cancer Foundation

You’ll also learn:

• How to design branded merchandise people want to buy or wear
• How to price and promote items for a cause
• Why storytelling is key to moving merchandise with meaning

If you’re a marketer, event organiser, small business owner, or nonprofit leader, this episode is packed with insights on how to turn your next batch of custom merch into a revenue stream or fundraising tool—without losing sight of your brand identity.

👉 Whether you're here to boost profits or make a difference, you'll walk away with actionable tips to level up your merch strategy.

🎧 Listen now and discover how your brand can inspire, sell, and support—all with the right promotional gear.

📞 Ready to bring your idea to life? Contact Cubic Promote at 1300 858 288 or visit our website Charity Fundraising Promotional Item Ideas

Visit https://www.cubicpromote.com.au/

Promotional products are more than just pens and tote bags — they’re one of the most powerful, low-cost marketing tools available to businesses today. In this debut episode of The Promo Playbook by Cubic Promote, we explore what promotional products actually are, where they came from, and why they’re still one of the most effective branding tools in Australia’s marketing landscape.

You’ll learn:

• What counts as a promotional product (spoiler: it’s probably in your desk drawer).

• The surprising history of branded merchandise (hint: it started with George Washington).

• Why 89% of people remember the brand behind a promo item — years later.

• How businesses use items like mugs, tees, and USBs to boost loyalty, visibility, and ROI.

• How Cubic Promote helps brands make smart, lasting choices with branded merchandise.

We also break down different branding methods — from screen printing to laser engraving — and share how the right product can turn a one-time interaction into lasting recognition.

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🎁 Hosted by Cubic Promote — Australia’s trusted name in B2B branded merchandise. (Promotional Products & Uniforms Fast | Cubic Promote AU)

Subscribe for real stories, strategy tips, and branding insights that make your merch work harder.

Visit https://www.cubicpromote.com.au/