『The Pubcast with Jon Loomer』のカバーアート

The Pubcast with Jon Loomer

The Pubcast with Jon Loomer

著者： Jon Loomer
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 Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...2012-25 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • It's Time to Revisit Creative Testing

    It's Time to Revisit Creative Testing
    2025/07/16

    Creative testing made sense when one ad meant one combination of copy and creative. But with 26 placements and potentially thousands of variations per ad, the old testing methods are impossible and unnecessary. Jon explains why finding the "winning" combination is the wrong goal.
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    10 分
  • Don't Get Emotionally Attached to Your Ads

    Don't Get Emotionally Attached to Your Ads
    2025/07/09

    Advertisers create separate ad sets and complex testing strategies because they're emotionally attached to their ads and want to ensure they get shown. Jon shares a fishing analogy to explain why this attachment is hurting your results and what you should focus on instead.
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    8 分
  • Your Stubbornness Is Killing Your Results

    Your Stubbornness Is Killing Your Results
    2025/07/02

    Meta advertising has changed dramatically since iOS 14, but many advertisers are still clinging to their old targeting strategies and complex campaign structures. Jon shares his own painful evolution from stubborn micro-targeting advocate to algorithmic believer, and explains why resisting change will make you irrelevant.
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    10 分

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