In this episode of the Purposeful Marketing Podcast, hosts Aaron Weekes and Mary engage with Emma Clayton, a former CMO and founder of the Marketing Revolution. They discuss the evolving role of CMOs, the challenges faced in the marketing industry, and the need for a marketing revolution to reclaim the strategic influence of marketing. Emma shares her insights on the crisis in marketing, the dichotomy of perspectives within the industry, and the importance of understanding the four P's of marketing. The conversation emphasizes the need for marketers to elevate their roles and connect with their customers to drive meaningful change.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠

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Emma Clayton

Join the Marketing Revolution

In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and Kevin delve into performance marketing, emphasizing the importance of being a practitioner in the field.

They discuss how understanding the audience and creating engaging content can lead to successful marketing outcomes.

The conversation highlights the significance of creative hooks and offers in capturing attention and driving action and building brand trust in challenging times.

The episode wraps up with key takeaways on the necessity of continuous practice in marketing efforts.

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~Market with purpose for the everyday practitioner ~

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠

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⁠⁠Kevin McClary

In this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James welcome back Andrew to discuss the concept of niching down in business.

Andrew shares his journey from freelancing to finding his ideal clients, emphasizing the importance of aligning expectations and building trust in client relationships.

The conversation explores the nuances of identifying best fit clients, the significance of transparency, and the challenges of scaling a business while maintaining quality and trust.

The hosts and Andrew reflect on their experiences with contractors and the importance of relationship-building in freelancing. The episode concludes with insights on navigating future challenges in a service-driven economy.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

Connect with the hosts:

• ⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠Aaron Weekes⁠
• ⁠James Boeckmann⁠

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• Andrew Hill

In this episode, the hosts engage in a reflective discussion about the current state of marketing, particularly focusing on the challenges and frustrations surrounding LinkedIn, the job market, and the importance of building relationships. They explore how companies often lack clarity in their marketing roles and strategies, leading to confusion for job seekers. The conversation emphasizes the need for marketers to identify real opportunities and integrate their efforts with other business functions to drive success. Ultimately, the hosts advocate for the value of personal connections and networking in navigating the complexities of the modern job landscape. In this conversation, the speakers discuss the evolving landscape of marketing, emphasizing the significance of launching new products, the value of owned media channels, the impact of AI on marketing roles, and the challenges of content saturation. They highlight the need for marketers to adapt to changing consumer behaviors and the importance of creating high-quality, engaging content.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

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• Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Aaron Weekes
• James Boeckmann

In this episode of the Purposeful Marketing Podcast, hosts Aaron and Mary discuss the evolving landscape of marketing as we approach 2025. They delve into the ongoing debate of brand versus performance marketing, the implications of AI in marketing strategies, and the role of influencers in niche markets. The conversation also covers the effectiveness of event marketing and the importance of measurement and storytelling in achieving marketing goals. Listeners are encouraged to think critically about their marketing strategies and adapt to the changing environment.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

Connect with the hosts:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann

In this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James delve into the complexities of social media, particularly focusing on LinkedIn and YouTube. They discuss the friction between personal and professional use of social media, the evolving nature of content on LinkedIn, and the potential of YouTube as a more effective marketing channel. The conversation highlights the importance of authenticity in content creation and the challenges marketers face in navigating these platforms. Ultimately, they encourage listeners to engage with social media mindfully and consider the value of real-world interactions.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

Connect with the hosts:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann

In this episode of The Purposeful Marketing Podcast, hosts Aaron Weekes and Mary sit down with Rachel, a marketing manager navigating the challenges of working in a male-dominated industrial sector. Together, they discuss actionable strategies for women looking to thrive in such environments, focusing on confidence, effective communication, and personal accountability. Rachel offers valuable career advice, from building credibility to advocating for yourself and your contributions. This insightful conversation highlights the importance of personal branding, understanding your audience, and cultivating professional growth in challenging spaces.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

Connect with the hosts:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠

Connect with the guest:

• Rachel Cossette

In this episode of the Purposeful Marketing Podcast, Aaron, James, and Mary engage in a deep discussion about the complexities of measurement in marketing. They explore the critical distinction between effectiveness and efficiency, emphasizing the importance of understanding what marketing truly aims to achieve.

Dale W. Harrison, Commercial Strategy & Marketing Effectiveness Consultant @ Inforda Services, shares his insights on how marketers often focus on efficiency metrics at the expense of effectiveness, leading to misguided strategies. The conversation delves into the pitfalls of relying solely on data-driven approaches and the necessity of asking the right questions to gauge true marketing success.

In this conversation, Dale discusses the complexities of marketing metrics, emphasizing the importance of understanding human behavior and the limitations of traditional lead scoring systems. He highlights the distinction between KPIs and tactical metrics, advocating for a focus on historical data rather than forecasts. The discussion also covers the necessity of skepticism towards marketing metrics and the development of data literacy among marketers.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

Connect with the hosts:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠

Connect with the guest:

• Dale W. Harrison