Brand confidence is the result of clarity and consistency.

In episodes 111 and 112, I share the value of being clear and consistent with all aspects of your brand and your business. And the end result of that is brand confidence, the topic of episode 113.

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If you do a quick search on the power of consistency, you'll find articles about business, habit building, recruitment, personal success, and customer services - just to name a few. I'm going to add marketing and branding to the list.

Clarity paired with consistency are two important elements of building a brand. Clarity of who you are as a business and a brand contribute to clarity in marketing and messaging.

But clarity of branding and marketing will not mean a thing without consistency.

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Clarity is critical for success in so many aspects of life - ranging from personal to professional. Are you clear on the purpose of your business? Of your life? Do you have clarity on what your brand stands for? Does your audience know and understand what your business can do for them - or that it is for them?

As Brene Brown has said - Clear is kind, Unclear is unkind. A lack of clarity creates more work for your prospective clients, your clients, and your team. Clarity guides decision making and ultimately saves you and your team money, and helps you earn more too.

This episode dives into the areas of marketing and branding where a lack of clarity may be hurting your business.

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