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  • Streaming Platforms Enhance their Shoppable Ads & the Impact of Tariffs on Brands

    Streaming Platforms Enhance their Shoppable Ads & the Impact of Tariffs on Brands
    2025/05/08
    Episode 6: We' explore how streaming platforms are enhancing their shoppable ad offerings ahead of upfronts season, the significant impact of tariffs on brands and their marketing strategies, and the creative partnership between nail polish brand Essie and the New York Liberty's mascot Ellie the Elephant. Check out the full stories, written by our reporters, over at ⁠⁠Marketing Brew⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠Wondercraft⁠⁠.
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    10 分
  • Peacock's Growing Subscriber Base & The Webby Award Winners

    Peacock's Growing Subscriber Base & The Webby Award Winners
    2025/05/01
    Episode 5: We explore Peacock's growing subscriber base, affiliate marketing challenges at Best Buy and LTK's platform evolution, and the winners of this year's Webby Awards. Check out the full stories, written by our reporters, over at ⁠Marketing Brew⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠Wondercraft⁠.
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    10 分
  • Major Ad Agencies Scale Back Their DEI Commitments & The Implications of Brand Appearances in Popular TV Shows

    Major Ad Agencies Scale Back Their DEI Commitments & The Implications of Brand Appearances in Popular TV Shows
    2025/04/24
    Episode 4: We explore how major ad agencies are quietly scaling back their DEI commitments, the eye-popping $259 billion in digital ad spending last year, and the implications of brand appearances in popular TV shows like White Lotus. Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with Wondercraft.
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    9 分
  • Meghan Markle Leans into Affiliate Marketing & The College Athletes with the Most NIL Deals

    Meghan Markle Leans into Affiliate Marketing & The College Athletes with the Most NIL Deals
    2025/04/17
    Episode 3: We explore Meghan Markle's entry into affiliate marketing, the WNBA's ongoing partnership with Voice in Sport, and the latest findings on which college athletes are scoring the most NIL deals. Check out the full stories, written by our reports, over at Marketing Brew. The Refill is generated with Wondercraft.
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    9 分
  • Spotify's new GenAI advertising capabilities & YouTube creators host their own upfronts-style events

    Spotify's new GenAI advertising capabilities & YouTube creators host their own upfronts-style events
    2025/04/10
    Episode 2: We explore how top YouTube creators are hosting their own upfronts-style events. Then, we dive into Spotify's new generative AI advertising capabilities. Finally, we examine while gaming only accounts for 5% of digital ad budgets despite its massive audience. Check out the full stories, written by our reports, over at Marketing Brew. The Refill is generated with Wondercraft.
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    9 分
  • March Madness as a Marketing Opportunity & What Creators Actually Want

    March Madness as a Marketing Opportunity & What Creators Actually Want
    2025/04/03
    Episode 1: We explore how women's March Madness is creating unprecedented sponsorship opportunities. Then, we dive into a revealing survey showing creators want more transparency and involvement in brand partnerships beyond just being content producers. Finally, we examine how social media is simultaneously challenging and supporting traditional TV as entertainment consumption habits evolve. Check out the full stories, written by our reporters, over at Marketing Brew. The Refill is generated with Wondercraft.
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    9 分