Marketing is a massive issue for most contractors, especially when business slows down. Questions about marketing are common and frequent in contractor Facebook groups and mastermind groups. The goal is to acquire customers in the most efficient way possible, but how do we accomplish that? Dave and John are joined by two friends who have gold nuggets of wisdom to share, along with practical tips to upgrade your marketing strategy. Join us to learn more!

Emily May is the owner of M&M Roofing, a commercial and residential roofing company in Lufkin, TX. Crystal Williams is the Marketing Strategist at Lemon Seed Marketing, also in TX. Emily has seen big successes at M&M Roofing because of her work with Crystal on all aspects of her marketing strategy. Emily and Crystal join the show to share their best tips to make the most of your branding and marketing strategies.

What you’ll hear in this episode:

● An overview of Emily’s work (as a nurse who bought a roofing company!) and why she reached out to Crystal for brand and marketing help

● The benefits of a good mastermind group include the opportunity to collaborate with like-minded people and learn from them

● A look at Crystal’s role as a branding and marketing partner for contractors

● John’s most significant lesson learned about marketing: “Trust your marketing person–and let them do their thing.”

● Crystal’s philosophy of marketing—and how it has worked for Emily’s company

● Outperforming your competitors is easier than you think!

● “Be operationally prepared to book EVERY lead!”

● Your standard operational procedure should be to react and respond immediately to every lead.

● Every marketing plan should be curated for YOUR business.

● Is your three-legged stool wobbly? Learn three strategies to grow your business: operational excellence, pricing, and marketing.

● Questions to answer about your brand, opportunities to gather leads, CRM, sales process, digital footprint, and more

● Emily’s testimony about marketing success at M&M Roofing

● The marketing piece influences the sales piece of your business.

● Emily’s perspective on what’s working and what’s not working in marketing

● Meet “Roofus,” the armadillo mascot for M&M Roofing

Resources:

M&M Roofing

Check out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://www.youtube.com/@DaveSullivanRooferShow

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call.

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

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What is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don’t work with today’s consumers. Join us to learn more about this cutting-edge technology that is available now!

Dave and John are joined by Mike Goldenstein, the Chief Revenue Officer at Roofle. Mike logged over 30 years in every aspect of the roofing industry before joining Roofle last year. He explains how Roof Quote PRO is changing everything in the customer experience around getting a new roof and why Roofle remains committed to innovation and simplicity in everything they do.

Before they talk with Mike, Dave and John discuss the latest developments in the rebranding of DeLaurier Roofing to Peach State Roofing, along with why rebranding is a BIG deal with many details to consider.

What you’ll hear in this episode:

• How things are changing rapidly in the roofing industry and requiring a mindset shift from roofing contractors
• How Roof Quote PRO works like no other tool in the roofing industry
• How to give the customer a great experience with Roof Quote PRO
• John’s perspective as a roofing business owner about how Roof Quote PRO solves problems and helps his business in various ways
• Why customers trust a roofing business more if you are transparent with your price
• Why price is just one of the pillars that customers consider in the value their roofing contractor can bring them
• How Roof Quote PRO can be a tool to connect roofing contractors to local realtors for additional leads
• What Mike sees in lead magnets that actually work
• Why the Roofle team is committed to making Roof Quote PRO “always innovative and profoundly simple”
• Mike’s overview of the new features in Roof Quote PRO that will enhance the customer experience

Resources:

Connect with Mike Goldenstein:

Website, Instagram, Facebook, and LinkedIn

Check out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://www.youtube.com/@DaveSullivanRooferShow

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month’s service!

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Today, Dave is excited to speak with John DeLaurier about the hurdles roofing contractors often encounter, especially why traditional coaching doesn't work for 80% of them. They dive into how crucial commitment, mindset, and smart financial management are for success. Dave also rolls out a new mentoring program that provides hands-on support, setting it apart from the usual coaching methods. They touch on the importance of quality control, effective communication with customers, and using technology like CRM systems. Tune in to hear how to focus on improving your business processes to make it more profitable and sustainable!

What you’ll hear in this episode:

• Challenges faced by roofing contractors
• Reasons why traditional coaching fails for 80% of contractors
• Importance of commitment and the right mindset for success
• Introduction of a new mentoring program for hands-on support
• Significance of financial management and understanding financial statements
• Role of CRM systems in improving business operations
• Strategies for effective customer communication and managing change orders
• Importance of quality control and accountability in roofing projects
• Maximizing opportunities for referrals and follow-up with customers
• Emphasis on working on the business rather than just in it for long-term success

Connect with John DeLaurier

Instagram

TikTok

YouTube

Resources:

Check out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://www.youtube.com/@DaveSullivanRooferShow

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month’s service!

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)