Most pest control business owners are great at service, but when it comes to selling, especially to cold leads, things can get tricky. In this episode of The Route, I break down a proven, step-by-step sales framework designed specifically for owners who didn’t start as salespeople. You’ll learn how to build trust fast, uncover your customer’s real pain points, confidently present your solution, and deliver an irresistible offer that closes deals, without sounding salesy or desperate.

Whether you're taking inbound calls, knocking doors, or doing in-person quotes, this episode will give you the tools to become a more confident, effective closer. If you’re tired of price shoppers or feeling unsure on sales calls, this is your playbook.

Plus, I share the biggest sales killers to avoid, and how you can charge premium prices while growing faster.

Topics covered:

• Why most owners struggle with cold leads

• The 5-step sales structure that works every time

• What to say (and not say) when someone calls in

• How to make your offer irresistible

• Common mistakes that kill conversions

If you want to grow your pest control company the right way, start by mastering sales. Hit play, take notes, and share this with a fellow owner who needs it.

The biggest threat to your business isn’t bad leads, tough markets, or lazy employees; it’s distraction. In this episode, I break down how staying unfocused is silently sabotaging your growth. I reveal why bouncing between ideas feels productive (but isn’t), how to build momentum by sticking with one thing, and the massive power of compounding focus over time.

If you’ve been dabbling in too many directions or chasing shiny objects, this is your wake-up call. Learn how to say no, stay locked in, and finally scale with speed.

If you want to scale a pest control company, recurring customers are the foundation. In this episode, I break down five proven strategies to turn one-time jobs into loyal, recurring accounts. From using anchor pricing and default maintenance plans to building sales trackers and raising your prices, the tactics here are simple, scalable, and wildly effective. Whether you’re closing 40% of leads or struggling to close at all, this episode will give you the clarity and tools to level up.

Share it with someone in the industry. It could change their whole business.

In this powerful case study, I walk you through the exact steps I used to help a pest control business owner 10x his profit in less than two months, without adding a single new customer. From untangling finances and fixing a broken pricing model to doubling service rates and building a premium customer experience, I show how small shifts create massive momentum. If your business feels stuck or you’re drowning in the “I just need more leads” mindset, this episode will change how you think about scaling forever. Tune in to learn the real path to sustainable profit and freedom in your business.

Running tighter routes and collecting payments faster won’t just save you time; they can completely change your bottom line. In this episode, I share five high-impact moves that shift your pest control business from stuck to scaling.

Whether you're underpricing, wasting payroll, or flying blind on KPIs, this is the kind of real-world advice most owners never hear. Small adjustments. Big payoff.

Most pest control owners are stuck chasing leads, but that’s the slowest (and most expensive) way to grow. In this episode, I break down the three growth levers that actually move the needle: pricing, close rate, and lead flow, and why you're probably pulling them in the wrong order. Using a simple funnel visual and real numbers, I show you how to 5x your profit without spending a dollar more on ads. If you want a more scalable, profitable, and stress-free pest control company, this episode is your blueprint.

Most pest control businesses don’t fail; they just stall. In this episode, I break down the five core reasons companies hit a plateau and stop growing, and exactly how to break through them.

Whether you're stuck at $30k a month or coasting on past wins, this episode will help you get unstuck, regain momentum, and scale smarter and faster. No fluff. Just the hard truths and practical steps that actually move the needle.

In this episode of The Route, I drop two uncomfortable truths every pest control owner, especially those just starting, needs to hear:
* Nobody knows who you are.
*Nobody cares who you are.

But here’s the twist: That’s exactly why your growth has no limits.

I break down the mindset shift that changed everything in my own journey, from being the top sales rep at a big company to launching my own and realizing past accolades don’t count. You’ll learn how to build your brand from the ground up, why caring more than anyone else is your greatest competitive edge, and how to get people to know and care in a noisy market.

Whether you’re in month one or year ten, this episode will realign your focus on what actually drives long-term business success.

Listen in to be reminded of what really matters and what your customers actually remember.