You’re posting content on LinkedIn but is it actually bringing in sales leads? In this rerun episode, I sit down with Tom Abbott, LinkedIn strategist and international sales expert, to talk about how you can create content that doesn’t just get likes but fills your pipeline. If you’re tired of playing the social media game with no ROI, this episode is your blueprint.

Meet Tom Abbott

Tom is the founder of SOCO Sales Training and one of the top voices when it comes to using LinkedIn for B2B sales. He’s trained thousands of sales professionals around the world, and in this conversation, he pulls back the curtain on what’s working on LinkedIn right now. Whether you're brand new to the platform or looking to sharpen your edge, Tom delivers actionable insights that can lead directly to revenue.

Turn LinkedIn Into a Lead Machine

• Tom explains why most sellers get LinkedIn wrong and what to do instead. It’s not about being overly polished or promotional. It’s about being intentional, authentic, and consistent.

Speak to your audience’s pain points

• Don’t just talk about your product. Talk about the problems your prospects are actively trying to solve.

Use a simple post structure

• Tom breaks down the 3-part framework: hook, value, and CTA. Get attention, deliver insight, and give them something to do next.

Stay visible without being spammy

• Consistency beats perfection. Tom shares how often to post, what formats are working best, and how to balance content types.

Connect, don’t just broadcast

• The magic happens in the comments and DMs. If you’re not engaging with your audience, you’re missing the point.

"LinkedIn is a sales tool not just a résumé. Use it that way, and it will change your business." – Tom Abbott

Resources

Follow Tom Abbott on LinkedIn to see examples of his post structure in action. Check out SOCO Sales Training if you want to take your team’s LinkedIn strategy to the next level. Need help building your sales content strategy? Join my Sales Mastermind Class. Visit thesalesevangelist.com for templates, tools, and more episodes to sharpen your selling skills

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

2. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

3. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey

What if you could charge more without changing a single feature of your product or service? In this powerful rerun episode, I’m bringing back one of my favorite interviews with Bob Britton, a marketing expert who has helped thousands of entrepreneurs elevate their value, boost conversions, and command higher prices. If you’ve ever felt stuck competing on price, this episode is for you.

Meet Bob Britton

• Bob Britton is a business growth strategist with a long track record of turning small businesses into seven-figure machines. He’s not just theory, Bob built and sold multiple companies using the same strategies he teaches today. One of the big secrets behind his success?
• Understanding perceived value. According to Bob, the way you frame and present your offer can make the difference between being seen as a commodity and being seen as a premium solution.

It’s Not About Price, It’s About Value

• In this episode, Bob breaks down how to make your offer feel more valuable—without actually changing what you sell. It's all about presentation, psychology, and messaging.

Simplify the decision

• When prospects are confused, they don't buy. Bob explains how to structure your offer so it feels easy and obvious to say yes.

Stack the value

• People don’t buy features, they buy outcomes. Learn how to package and position your benefits so they stand out.

Anchor your price

• If you’re not using strategic price anchoring, you’re leaving money on the table. Bob shares his favorite ways to do this without feeling manipulative.

Add scarcity and urgency

• A great offer is only as strong as the reason to act now. Discover the exact language Bob uses to ethically drive urgency.

"People will pay more when they believe your offer solves a meaningful problem, better than anything else." – Bob Britton

Resources

Want to dive deeper into pricing and packaging? Join my Sales Mastermind Class. If you’re working on messaging or need to create a premium offer, check out Blue Mango Studios. Follow me on LinkedIn for daily sales insights and strategies. Visit thesalesevangelist.com for more episodes and tools to help you sell more effectively

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

2. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

3. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey

What do you do when no one believes in your vision? When every door seems closed and you keep hearing the word “no”? In this powerful rerun episode, I sat down with my good friend Alex Quin to talk about rejection, resilience, and what it really takes to build something meaningful when the odds are stacked against you.

Meet Alex Quin

Alex Quin is the CEO of UADV, a full-stack marketing agency, and the host of the Hustle Inspires Hustle podcast. He's built a name for himself in the world of marketing and branding, working with top global brands like McLaren, Red Bull, and Puma. But his journey wasn’t easy. Alex didn’t start with connections or capital. He built his business from the ground up, and at every stage, people told him it wouldn’t work. They told him “no” but he didn’t stop.

The Power of Rejection

In this conversation, Alex shares how rejection shaped his growth and why hearing “no” was one of the best things that ever happened to him. We talked about mindset, perseverance, and how to build momentum even when no one’s clapping for you yet.

Create your own lane

• You don’t need permission to start. Alex breaks down how he carved out his own path in marketing when the industry gatekeepers ignored him.

Let the "no" fuel you

• Every time someone doubts you, it adds fuel to your fire. Use rejection as a signal that you're on the right track, especially when you’re building something new or unconventional.

Focus on value, not validation

• When you stop chasing approval and start solving real problems, the right people start paying attention.

Stay true to your voice

• Don’t let “no” change your identity. You’re not for everyone, and that’s okay. The people you’re meant to serve will get it.

"Rejection isn't the end. It's just feedback that you're breaking into something new." –

Alex Quin

Resources

Listen to Alex’s podcast Hustle Inspires Hustle for more mindset and brand-building tips Connect with Alex Quin on Instagram or LinkedIn to learn from his journey Need help developing your brand or message? Join my Sales Mastermind Class Looking to launch your podcast? Check out Blue Mango Studios

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

2. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

3. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey