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The Sandler Training Hour

The Sandler Training Hour

著者: Jim Stephens
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Join hosts Jim and Jason Stephens from Crossroads Business Development as they discuss techniques, tactics, and the occasional tangent, associated with the Sandler Selling System and their work as Sandler trainers and coaches. We will publish our old shows as episodes and then move to a serial podcast.


A Sandler Trainer is a salesperson. We lead by example and talk from experience.

Reach out to us: Jason.Stephens@sandler.com


Visit our website: https://go.sandler.com/crossroads/

© 2025 The Sandler Training Hour
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  • Prioritization & Barriers to Success: Starting with the First Three That Keep You Stuck
    2025/07/11

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    What keeps people from achieving their goals? In this episode, Jim and Jason kick off a new multi-week series exploring the 21 Barriers to Success from Sandler’s classic No Guts, No Gain program.

    This week, they unpack the first three barriers:

    1. Resignation
    2. No Priorities
    3. Low Self-Esteem
    “Resignation is giving up,” Jason says. “It’s surrendering to the state of affairs as they are and clinging to the status quo.”


    Jim reflects on how resignation creates comfort zones filled with passivity, warning that it often spirals into self-pity, remorse, and regret.

    Then the conversation shifts to the second barrier: lack of priorities.

    “Highly successful people are well balanced,” Jim says. “They work hard, they play hard, they live hard.”

    The problem isn’t having a to-do list—it’s having no clarity on what truly matters.

    “My to-do list was a tool I used to guilt myself into action,” Jim admits. “But once I began identifying the five most important things to accomplish each day, it reduced unnecessary stress and anxiety.”

    Jason emphasizes that starting the day by checking emails means starting with everyone else's priorities. Instead, define success the night before and protect your focus from other people’s agendas.

    Finally, they discuss low self-esteem, the third barrier, and how it subtly undermines performance.

    “If you don’t like yourself, you won’t do much for yourself,” Jason notes. “And the less you do, the less you like yourself. It’s a spiral.”

    Jim adds that we often don’t realize the narrator in our head is feeding us self-defeating messages:

    “I discovered that my narrative about myself was creating a strong negative influence. And while I used to praise my inner critic for driving perfection, perfection is a myth.”

    They close the episode with a call to reframe your narrative, celebrate the difficult things you’ve already accomplished, and remember:

    “If you don’t define success for yourself each day, you’ll risk feeling like you’ve failed—no matter how much you’ve done.”


    At Crossroads Business Development we are the recipients of the David H. Sandler award for 2021, the highest mark of achievement that the network passes out. We pride ourselves with our dedicated service to the success of our clients and our top-of-the-line training that keeps our clients engaged and coming back for more.

    Jim is a dynamic and engaging conference presenter and national speaker, renowned for his impactful presentations at a wide array of sales and industry events. With an impressive twenty-five-year track record in entrepreneurial small business creation, sales, and company management, he brings a wealth of real-world experience. Additionally, Jim has spent two decades honing his expertise through Sandler Sales & Management Training, equipping him with the tools to drive success in any organization. His keen insights and ability to identify and address roadblocks are instrumental in fostering growth and transformation for individuals and companies.


    📧 jim.stephens@sandler.com.

    Jason worked at the university before joining the team. He brings an analytical perspective to coaching and has several tracks to help with team and personal development.
    Our clients hire Jason for his systematic approach to help them integrate Sandler into their day-to-day operations. His attention to detail and expertise with our assessment tools help them create behavior-based plans to incorporate more processes and align their goals with the company's goal

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    11 分
  • 4th of July: Independence, Interdependence, and Selling with Gratitude
    2025/07/04

    Send us a text

    Independence, Interdependence, and ROI on a Day Off

    Most salespeople don’t associate national holidays with momentum-building activities—but what if you did? In this special 4th of July edition of the Sandler Training Hour, Jim and Jason share reflections on freedom, gratitude, and meaningful selling behaviors that don’t require closing a deal to create value.

    “What freedom or independence have you gained through your career that’s given you the ability to create the life you want?”

    This episode explores the mindset of celebrating your personal and professional independence while recognizing the role of interdependence in long-term success.

    They challenge listeners to ask:

    • What hard-won independence have you earned in your sales journey?
    • Who helped you along the way, and have you told them?
    • How can you bring gratitude into your relationships today?
    “It's an acknowledgment of our interdependence on our clients for our success,” Jim says. “Shooting a quick text to say, ‘I'm celebrating the Fourth, and I'm celebrating you’—that kind of message lifts people up.”

    You’ll also hear:

    • 💬 Why thank-you cards and specific compliments build long-term trust
    • 💡 How passion and presence tie into sales leadership
    • 🔄 The reminder that independence isn't a one-time achievement, but a behavior you sustain through consistent effort
    “While you have enough independence to grow your business, leaning into interdependence is how you bring meaning to your world.”

    This week, challenge yourself:

    • Reflect on the hard things you've done to get where you are.
    • Identify one client, peer, or friend to thank—specifically.
    • Celebrate what it took to earn your freedom—and who walked beside you to get there.

    🎧 Listen to the full episode of the Sandler Training Hour:
    “4th of July: Independence, Interdependence, and Selling with Gratitude.”
    Let this holiday be a reminder of both the freedom you’ve earned and the relationships that make it meaningful.


    At Crossroads Business Development we are the recipients of the David H. Sandler award for 2021, the highest mark of achievement that the network passes out. We pride ourselves with our dedicated service to the success of our clients and our top-of-the-line training that keeps our clients engaged and coming back for more.

    Jim is a dynamic and engaging conference presenter and national speaker, renowned for his impactful presentations at a wide array of sales and industry events. With an impressive twenty-five-year track record in entrepreneurial small business creation, sales, and company management, he brings a wealth of real-world experience. Additionally, Jim has spent two decades honing his expertise through Sandler Sales & Management Training, equipping him with the tools to drive success in any organization. His keen insights and ability to identify and address roadblocks are instrumental in fostering growth and transformation for individuals and companies.

    For inquiries, reach out to Jim at jim.stephens@sandler.com.

    Jason worked at the university before joining the team. He brings an analytical perspective to coaching and has several tracks to help with team and personal development.

    Our clients hire Jason for his systematic approach to help them integrate Sandler into their day-to-day operations. His attention to detail and expertise with our assessment tools help them create behavior-based plans to incorporate more processes and align their goals with the company's goals.

    You can reach Jason at

    続きを読む 一部表示
    9 分
  • Adaptability and Habits: How to Interrupt Autopilot and Act with Intention
    2025/06/13

    Send us a text

    Do you ever find yourself going through the motions—reacting instead of responding? You’re not alone. In this episode, Jim and Jason explore how much of our daily behavior is driven by autopilot habits, and how to become more deliberate in shifting them.

    🧠 43% of your daily life is made up of habitual actions. That means nearly half of your behavior happens without conscious thought—rooted in cues, routines, and rewards.

    They unpack ideas like:

    • Habit stacking from Atomic Habits—using existing habits as anchors for new ones.
    • Why brute force doesn’t work: "I'm definitely going to change tomorrow" becomes its own habit loop.
    • The importance of identifying your cues—the time, place, emotion, or interaction that triggers your behavior.
    • The danger of developing a habit of planning to change, instead of actually changing.

    🔄 "We talk a lot about pattern interrupt, and it’s really about interrupting the current pattern of habits.”

    🎯 One tactical takeaway: If you're in a sales conversation, break the habit of answering every question right away. Instead, practice reversing or clarifying with more questions to uncover the real need beneath the surface.

    💬 “Not all of us are naturally being the person we want to be. But forming habits can take away indecision—it becomes just part of your routine.”

    This week, challenge yourself:

    • Inventory a habit you want to change.
    • Identify the cue that triggers it.
    • Design a replacement habit and reward.

    Your autopilot doesn’t have to drive the whole way—let’s start taking the wheel back, one intentional change at a time.

    At Crossroads Business Development we are the recipients of the David H. Sandler award for 2021, the highest mark of achievement that the network passes out. We pride ourselves with our dedicated service to the success of our clients and our top-of-the-line training that keeps our clients engaged and coming back for more.

    Jim is a dynamic and engaging conference presenter and national speaker, renowned for his impactful presentations at a wide array of sales and industry events. With an impressive twenty-five-year track record in entrepreneurial small business creation, sales, and company management, he brings a wealth of real-world experience. Additionally, Jim has spent two decades honing his expertise through Sandler Sales & Management Training, equipping him with the tools to drive success in any organization. His keen insights and ability to identify and address roadblocks are instrumental in fostering growth and transformation for individuals and companies.

    For inquiries, reach out to Jim at jim.stephens@sandler.com.

    Jason worked at the university before joining the team. He brings an analytical perspective to coaching and has several tracks to help with team and personal development.

    Our clients hire Jason for his systematic approach to help them integrate Sandler into their day-to-day operations. His attention to detail and expertise with our assessment tools help them create behavior-based plans to incorporate more processes and align their goals with the company's goals.

    You can reach Jason at Jason.Stephens@sandler.com.

    続きを読む 一部表示
    11 分

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