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What does modern Saudi Arabia really look like, beyond the headlines and outdated stereotypes? Corina Goetz takes us on a fascinating journey through her decade-long experience with the kingdom, revealing a country that has transformed dramatically since her first visit in 2011.

Drawing from personal stories that span from Formula One concerts to metro rides with her 12-year-old son, Goetz paints a vivid picture of Saudi hospitality and rapid cultural evolution that contradicts Western misconceptions. "People are super friendly," she explains, describing how complete strangers have shown her kindness, from security guards offering company while she waited for her driver to fellow passengers insisting she take their seat on public transport.

As someone who grew up in East Germany, Karina brings a unique perspective to cultural stereotyping. She draws powerful parallels between her experiences of East-West German prejudice and the way Gulf nations are often misrepresented in Western media. This personal connection fuels her passion for building cultural bridges and challenging outdated narratives about Saudi society.

The conversation explores Vision 2030, Saudi Arabia's ambitious blueprint for modernization, diversifying beyond oil dependency, and empowering its youthful population—70% of Saudis are under 30. Karina highlights remarkable developments in tourism, entrepreneurship, and women's empowerment, including the appointment of Princess Rima as Saudi ambassador to the United States since 2019.

Whether you're curious about business opportunities, cultural protocols, or simply discovering the unexpected side of Saudi Arabia (did you know they have rose festivals?), this episode offers invaluable insights from someone who has witnessed the kingdom's transformation firsthand. As Karina advises: "Leave your misconceptions at the door and just open your mind—you may find something quite unique and special."

Music, lyrics, guitar and singing by Dr Ariel Rosita King

Teach me to live one day at a time
with courage love and a sense of pride.
Giving me the ability to love and accept myself
so I can go and give it to someone else.
Teach me to live one day at a time.....

The Business of Life
Dr Ariella (Ariel) Rosita King
Original Song, "Teach Me to Live one Day At A Time"
written, guitar and vocals by Dr. Ariel Rosita King

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