Joe Polish dives into the world of niche marketing, packaging, and the arithmetic of making money in business. He explains how the more specific you get with your niche, the easier it is to sell and align with the right Customers.

Here’s a glance at what you’ll discover from Joe in this episode:

• The Arithmetic of Success: Why every business is ultimately about making the numbers work, and how identifying your ideal clients can make the math easy and profitable.
• One Elegant Idea Beats a Thousand Semi-Good Ideas: Discover why honing in on just ONE standout idea can lead to transformative results… AND... how to recognize those ideas in all the noise.
• The Power of Niching Down: Why narrowing your focus can actually make your business more appealing to the right Customers and help you stand out from competitors trying to be everything to everyone.
• How to Properly Package Your Value: Whether it’s a poop spray or fitness wipes, the REAL magic is in how you package what you offer. Here's how successful Entrepreneurs use unique packaging to create irresistible products...
• Humans Want More Woo and Less Ahh: The psychology behind WHY PEOPLE BUY—how to highlight what makes them feel good, and eliminate what makes them hesitate.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.