In this episode, Kathryn Sandford, Co-owner and Director of M2M Coaching, shares her expertise on helping professional women over 40 navigate crossroads in their careers. Kathryn and host Paige Rene dive into self-promotion myths, personal branding, overcoming limiting beliefs, and crafting strategies for impactful leadership. Kathryn also reveals her transformative coaching programs and how women can position themselves for long-term success.

Takeaways:

1. Embrace self-promotion as a strength, not a myth.
2. Explore personal values to create clarity in your career goals.
3. Tailor your LinkedIn profile and career strategy to stand out.
4. Future-proof your career by staying aligned with your unique talents and purpose.

In this episode:

[00:00:00] Introduction to Kathryn Sandford and M2M Coaching.
[00:01:00] Kathryn's work with women at career crossroads.
[00:04:00] The "self-promotion myth" and its impact on women.
[00:07:00] Understanding and managing limiting beliefs.
[00:10:00] The power of unlearning societal rules.
[00:15:00] Identifying personal values and their role in leadership.
[00:20:00] Future-proofing careers through personal branding.
[00:28:00] Narrowing down transferable skills for career shifts.
[00:34:00] Kathryn’s programs: Personal Brand Cohort Group and Elevate.
[00:35:00] What it means to be a woman in the arena.

Resources

1. Connect with Kathryn Sandford on LinkedIn
2. M2M Recruitment
3. The Women In The Arena
4. Listen on Apple
5. Listen on Spotify
6. Watch on YouTube

Quotes

1. "Your CV gets you to the door, but your personal brand opens it and takes you into the future." - Kathryn Sandford
2. "Life comes first, and work follows. This is how we truly align ourselves." - Kathryn Sandford
3. "If you don’t ask, the answer is always no." - Paige Rene