From D1 athlete to global entrepreneur — Rebekah Jenkins shares her journey to becoming a Web3 CEO, scaling with video and AI, and helping women hit $10K months and beyond.

Discover how Rebekah Jenkins, a former D1 tennis player and award-winning coach, boldly pivoted into the blockchain industry to become the CEO of Beks Media. This fascinating episode reveals how she leveraged her psychology background and competitive spirit to navigate the male-dominated tech world and build a successful media marketing agency.

Rebekah shares her journey from receiving a prestigious national tennis award to recognizing her true calling in business. Her story includes a pivotal moment at a Las Vegas investment conference that led to unexpected opportunities in Europe's blockchain scene. Despite experiencing some initial technical knowledge gaps, she went on to a successful exit. Rebekah, never one to sit on her success, decided to pursue her MBA at the prestigious Rice University to strengthen her business acumen.

Today, Rebekah is spearheading an innovative project in Berlin focused on affordable housing through tokenization and data centers, with speaking, writing a book, and living part time in the US & part time in Europe. Her experience underscores the power of embracing change, continuous learning, and trusting one's intuition to guide the path forward.

Ready to be inspired by this remarkable story of transformation and entrepreneurial courage? Tune in to hear how Rebekah Jenkins turned challenges into stepping stones for success!

Chapters

🎾 02:50 Rebekah’s journey from D1 tennis and national coaching awards to building businesses that change the world
🌍 05:18 A bold leap: Selling everything, moving to Europe, and jumping into blockchain with a German partner
💼 07:05 Becoming a Blockchain CEO: Co-founding a Swiss company after an initial failure and raising millions
🚧 10:33 Having incredible success in a male-dominated industry as a young woman
🎓 15:22 Pursuing a top-ranked online MBA while living globally
🧘‍♀️ 21:34 Minimalism & clarity: Cultivating intuition, identity, and laser focus through simplicity
👤 24:20 Know thyself: navigating identity issues
🚀 33:03 Building a following, teaching content automation and why you must be creating short-form video!
💖 34:45 Using business and money to serve others, not just profit

Links

Website: https://www.beksmedia.com/
LinkedIn: https://www.linkedin.com/in/rebekah-jenkins-mba-0739b051/
Check out Beks Media and Rebekah’s LinkedIn to learn more.

Reach out to Adrienne: hello@sheleadsmedia.com

Visit our website: www.sheleadsmedia.com

Join us at the upcoming She Leads LIVE 2025 conference in NYC on November 6th & 7th. Learn more at sheleadsmedia.com

"I love ♥️ listening to The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, I’d love it if you would take a moment and give our podcast some love too. To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests featured on The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺 Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!!

— Adrienne

What happens when two cousins with a deep love for music, a sharp eye for branding, and a rebellious spirit decide to take on one of the most male-dominated industries in the world? You get Lodestar Whiskey — a bold, boundary-breaking brand co-founded by Anna Axster and Wendelin von Schroder, recently named two of Forbes' “10 Women Changing the Whiskey Industry.”

In this episode of The She Leads Podcast, host Adrienne Garland sits down with Anna and Wendelin to talk about how they transitioned from the film and music industry into spirits, why whiskey became their unexpected calling, and how they’re flipping the script on who whiskey is really for. From late-night artist management and cross-country tours to building flavor profiles and breaking into distribution, their journey is as rich and layered as the whiskey they’ve created.

You’ll hear how these powerhouse founders took a hobby born of travel and taste, turned it into a thriving business during the pandemic, and navigated every twist of regulation and red tape with tenacity and vision. They also dive deep into the intentional branding and community-building behind Lodestar, from creating a product that’s inclusive, contemporary, and “unstuffy,” crafted for both seasoned whiskey lovers and the whiskey-curious.

Whether you’re a spirits enthusiast, a budding entrepreneur, or just love a good founder story, this episode is packed with insight, grit, and inspiration. Pour yourself a glass and settle in because this is a masterclass in turning passion into purpose.

Chapters

🥂 01:06 Meet Anna & Wendelin! Cousins, co-founders, and women changing the whiskey industry.

🥃 04:19 When ordering whiskey exposed a cultural gap

🚨 05:36 Turning a music career that was halted by the pandemic into a new business

💡 06:30 How working together and an entrepreneurial spirit made co-founding easier

🔥 11:22 Crafting a whiskey flavor profile that’s delicious, inclusive, and unexpected

📦 16:19 From accelerator funding to getting the product on shelves

📣 19:05 The importance of clear branding and storytelling

📈 21:42 Distribution and the strategic expansion in the hospitality industry

🍸 23:43 Welcoming whiskey-curious women without excluding anyone

🌈 26:52 Intentionally avoiding gendered branding

☀️ 29:58 Reimagining how whiskey is served with contemporary cocktails and refreshing summer spritzes

🎢 34:35 The rollercoaster of starting a business with consumer feedback, licensing and fundraising

🚀 38:54 Find Lodestar Whiskey: Available in LA, and shipping to most US states via lodestarwhiskey.com

Links

Website: https://www.lodestarwhiskey.com/

Instagram: https://www.instagram.com/lodestarwhiskey/
Connect with Anna & Wendelin, and order their whiskey!

hello@sheleadsmedia.com

Website: www.sheleadsmedia.com

The upcoming She Leads LIVE 2025 conference in NYC will take place on November 6th & 7th. Learn more at sheleadsmedia.com

"I love ♥️ listening to The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, I’d love it if you would take a moment and give our podcast some love too. To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests featured on The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺 Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!!

— Adrienne

Welcome to the reimagined She Leads Podcast! We’re back—refreshed, refocused, and more committed than ever to spotlighting the women who are not only building thriving businesses but also redefining what success looks like in today’s world.

After a meaningful pause following our She Leads LIVE Los Angeles conference, we took time to reflect on how we could better serve our community. The result? A bold new direction that centers the stories of women founders who have crossed the $1M revenue milestone—and are continuing to lead with impact, innovation, and vision.

In this kickoff episode, we’ll talk about why we paused, what’s changing, and what you can expect moving forward. Our goal is to elevate conversations around leadership, power, wealth, and the systems women are building to replace outdated ones. If you’re a woman entrepreneur—or someone who believes in the power of women to shape the future—you’re in the right place.

Chapters
⏸️ 01:16 Why we took a break – She Leads Media is evolving
🎯 02:17 Our goals: To teach, inspire, and spotlight the success of women entrepreneurs
💰 03:26 We’re aligning our focus with the growing power and influence of women
🔮 04:03 Shifting from early-stage startup stories to long-term impact and legacy
💡 06:13 Breaking old patterns and highlighting successful women building thriving, future-focused businesses
🧠 07:51 Diving deeper into conversations on business, leadership, wealth, power, and influence
🌱 09:40 We need to showcase new, inclusive models of success
🚀 11:45 What’s ahead in future episodes

Links
hello@sheleadsmedia.com
Website: www.sheleadsmedia.com
The upcoming She Leads LIVE 2025 conference in NYC will take place on November 6th & 7th. Learn more at sheleadsmedia.com

"I love ♥️ listening to The She Leads™️ Podcast!” If that thought crossed your mind at any time while listening to our special show, I’d love it if you would take a moment and give our podcast some love too. To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests featured on The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺 Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!!
— Adrienne