🎙️ On this episode of The Shift Spotlight™, we're uncovering how fast-growing companies scale their marketing—without hiring a full-time CMO.

Host Winter Paskins sits down with Jennifer Zick, founder of Authentic Brand, for a powerful conversation on marketing strategy, leadership clarity, and what it really takes to grow without burning out. 💥📈

✨ Inside this insight-packed episode:

✅ How Authentic Brand helps $5M–$100M companies scale and prep for successful exits

✅ The hiring lessons Jennifer learned the hard way—and how to make smarter, objective decisions

✅ Why EOS® has been a game-changer for her team’s structure and clarity

✅ The real reason companies need to double down on marketing right now

✅ How CEOs can set better boundaries, take clarity breaks, and lead without losing themselves

If you’re a growth-focused leader looking to scale smart and stay sane, this one’s for you.

🎧 Tune in now—and share with a founder who's ready to lead with clarity.

Podcast Guest:

◾ Jennifer Zick – Founder, Authentic Brand | www.authenticbrand.com

Hosted by Winter Paskins | www.gcestrategicconsulting.com

We are actively seeking podcast guests. ➡️ www.ShiftSpotlight.com ⬅️

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.

Think you'd be a great guest on the show? Apply HERE!

🎙️ On this episode of The Shift Spotlight™, we’re diving into the sales engine behind real, sustainable growth: What’s holding your team back—and how do you fix it for good?

Host Winter Paskins sits down with Bill Poole, founder of Convergo, for a high-impact conversation on aligning leadership, dialing in your ideal client journey, and building the kind of growth mindset that scales. 🚀🔥

✨ Inside this goldmine episode:

✅ How Convergo uncovers and solves the root causes of sales struggles

✅ Why alignment between leadership and sales strategy changes everything

✅ The step-by-step of mapping your ideal client journey—and what happens when you do

✅ Mindset matters: Why growth is a decision, not an accident

✅ Bill’s bold mission to help 500 entrepreneurs hit their revenue goals by 2035

✅ Cold plunges, sales tech, and the human side of scalable systems ❄️🤝

If you're a growth-focused founder tired of spinning your sales wheels, this episode is your roadmap.

🎧 Tune in now—and share this with a leader who’s ready to break through.

Podcast Guest:

◾ Bill Poole – Founder, Convergo | www.convergo.co

Hosted by Winter Paskins | www.gcestrategicconsulting.com

We are actively seeking podcast guests. ➡️ www.ShiftSpotlight.com ⬅️

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.

Think you'd be a great guest on the show? Apply HERE!

🎙️ On this episode of The Shift Spotlight™, we’re diving into what happens when a successful founder builds, sells, rests… then returns to build something even more powerful.

Meet Brian Dosal, CEO of Strety—one of only three officially licensed EOS® software platforms in the world.

After selling his first company and discovering EOS®, Brian turned business chaos into clarity—and then created Strety to help others do the same. 💡📈

In this episode, Brian shares with us:

• 🚀 From Bootstrapped to Bought Out - Brian shares how he built and sold his first company — a successful analytics platform for managed service providers — after 10 years of grinding.
• 🧭 Discovering EOS® and Regaining Control - How implementing EOS® turned his chaotic business into a well-oiled machine — and why it changed the way he leads forever.
• 💡 Building Strety: EOS® Software with a Mission - Why Brian returned from a break during the pandemic to create Strety, now one of only three licensed EOS® software platforms.
• 📚 Must-Read Books for Founders - Two game-changing books that shaped Brian’s leadership mindset — and could shape yours too.
• 🎁 Try Strety for Free - Brian invites listeners to test-drive Strety or reach out directly for a personalized walkthrough.

🎧 Tune in now and tag a founder who needs this!

Guest:

◾ Brian Dosal – CEO of Strety | www.strety.com

We are actively seeking podcast guests. ➡️ www.ShiftSpotlight.com ⬅️

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.

Think you'd be a great guest on the show? Apply HERE!