2/12/25 - Episode 152

Episode Summary

In Episode 152 of the Shopify Solutions Podcast, host Scott Austin shares his methodology for evaluating Shopify stores, focusing on two key aspects:

1. Trust: Does the store evoke trust in the brand or company?
2. Confidence: Does the experience give customers confidence that the products they select are right for their needs?

Scott emphasizes the importance of the product page as the most critical part of an online store, as it's where conversions happen. He discusses evaluating elements such as product information, photography, copy, and videos to ensure they provide all the necessary details for customers to make informed purchase decisions.

He also highlights the significance of a well-structured navigation system, including collection pages and filters, to guide customers through their shopping journey. Additionally, Scott touches on the importance of consistent branding, professional design, and the presence of customer reviews to build trust.

Throughout the episode, Scott provides practical insights and examples to help store owners effectively assess and improve their Shopify stores.

Show Links

• Store Audit by Scott Austin - https://jadepuma.com/products/ecommerce-store-audit

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-152-how-to-evaluate-a-shopify-store

1/29/25 - Episode 151

Episode Summary

In Episode 151 of the Shopify Solutions Podcast, host Scott Austin discusses strategies for optimizing holiday campaigns for Google Search, using Valentine's Day as a case study. He emphasizes the importance of targeting long-tail keywords, such as "Valentine's gift for 58-year-old man," "Valentine's gift for best friend," and "Valentine's gift for elementary school classmates." By analyzing these specific search queries, Scott demonstrates how businesses can better align their products with potential customers' search intent. He also highlights the significance of Google Shopping ads and the role of detailed product feeds in enhancing visibility during holiday seasons. For a more in-depth understanding, listeners are encouraged to watch the accompanying video linked in the show notes.

Show Links

• Badgezilla - https://apps.shopify.com/badgezilla

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-151-optimizing-holiday-campaigns-for-google-search

1/15/25 - Episode 150

Episode Summary

In Episode 150 of the Shopify Solutions Podcast, host Scott Austin interviews Dan Nikas, owner of Elite Brands, to discuss the significance of email marketing for online brands, particularly through Klaviyo. Dan emphasizes that email marketing can contribute approximately 30% of a brand's revenue, highlighting its importance alongside other marketing channels. He shares insights on building effective email flows, such as welcome series and abandoned cart sequences, and underscores the value of personalized communication with customers. The conversation also touches on the integration capabilities of Klaviyo with Shopify and other platforms, making it a versatile tool for e-commerce businesses.

Show Links

• Elite Brands - https://www.elitebrands.org/
• Klaviyo (affiliate link) - https://jadepuma.com/klaviyo
• Gleam - https://gleam.io
• Brand-It! Calendar - https://apps.shopify.com/brand-it-calendar

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-150-klaviyo-email-with-dan-nikas

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-150-klaviyo-email-with-dan-nikas

1/1/25 - Episode 149

Episode Summary

In Episode 149 of the Shopify Solutions Podcast, host Scott Austin introduces Shopify's AI-powered image editing tools integrated directly into the platform. He demonstrates how to access these features within the Shopify admin by selecting a product image and utilizing options like background removal and background replacement. Scott provides practical examples, such as removing shadows from product photos to achieve a clean white background and replacing backgrounds by describing the desired scene, enabling the creation of professional-looking product images without the need for external software. He also discusses the effectiveness of these tools in various scenarios, noting that while they perform impressively in many cases, complex images may require additional attention. This episode offers valuable insights for Shopify store owners looking to enhance their product imagery efficiently using built-in AI capabilities.

For a visual demonstration, you can watch the accompanying video: https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-149-shopifys-ai-image-tools

Show Links

• Badgezilla Shopify app - https://apps.shopify.com/badgezilla

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-149-shopifys-ai-image-tools

12/18/24 - Episode 148

Episode Summary

In Episode 148 of the Shopify Solutions Podcast, host Scott Austin interviews Matthew Stafford, an expert in Shopify Conversion Rate Optimization (CRO). Stafford discusses the concept of "revenue optimization," emphasizing that the ultimate goal for store owners is maximizing take-home revenue rather than focusing solely on conversion rates. He shares insights from his journey, highlighting the importance of understanding data and user behavior to improve sales without necessarily increasing traffic. The conversation provides practical strategies for Shopify store owners to enhance their revenue by effectively converting existing visitors into customers.

Show Links

• Build Grow Scale - https://buildgrowscale.com/
• Brand It! Calendar - https://apps.shopify.com/brand-it-calendar

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-148-shopify-cro-with-matthew-stafford

12/4/24 - Episode 147

Episode Summary

In Episode 147 of the Shopify Solutions Podcast, recorded on Black Friday 2024, Scott Austin explores online Black Friday deals to extract valuable insights for e-commerce businesses. He begins by searching for "best gifts for holiday 2024," analyzing a Good Housekeeping article listing 28 recommended products. Using these items, he conducts targeted searches combining product names with terms like "Black Friday" or "Cyber Monday" to assess search results and consumer interest.

Scott utilizes Google Ad Planner to evaluate the specificity of search queries, noting that highly specific ("long-tail") searches often show minimal search volume. He observes that broader terms, such as "Black Friday luggage deals," yield higher search volumes. Additionally, he finds that the term "deals" is more frequently searched than "sale," and "Black Friday" surpasses "Cyber Monday" in search popularity.

The episode emphasizes the importance of selecting appropriate keywords for optimizing marketing campaigns, highlighting that word choice significantly impacts search visibility and consumer engagement. Scott's analysis offers practical guidance for e-commerce businesses aiming to enhance their Black Friday and Cyber Monday strategies through effective keyword utilization and understanding consumer search behaviors.

Show Links

• Badgezilla - https://apps.shopify.com/badgezilla

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-147-evaluating-black-friday-cyber-monday-efforts

11/20/24 - Episode 146

Episode Summary

This podcast episode tackles the myth of overnight success in e-commerce and emphasizes the importance of perseverance, focus, and steady progress for Shopify store owners. Host Scott Austin debunks the idea of quick wins and shares realistic advice for building a sustainable, profitable business. He encourages listeners to prioritize revenue-driving tasks over vanity metrics and highlights the importance of small, consistent improvements over time. Scott also introduces the JadePuma support program, offering long-term guidance for those seeking focused, meaningful growth on their e-commerce journey. This episode serves as both a reality check and a motivational guide for entrepreneurs committed to building a successful Shopify store.

Show Links

• Jensen Huang quote - https://www.youtube.com/watch?v=XmlyGgH3Xnw
• Customer-centric focus - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-41-let-your-customers-design-your-shopify-store
• Shopify scorecard - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-store
• Support Program Client Interview - https://jadepuma.com/pages/shopify-ongoing-support-programs
• JadePuma Support Program - https://jadepuma.com/pages/shopify-ongoing-support-programs

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-146-the-real-journey-to-shopify-success-it-s-a-marathon-not-a-sprint