In this episode, host Daniel Disney sits down with Laura Erdem to talk about the crucial alignment between sales and marketing, data-driven strategies, and the importance of effective team collaboration.

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Best Moments:

(02:33) Taking digital relationships offline and navigating the world of in-person meetups

(04:40) Managing perceptions in social selling

(11:35) Challenges around sales and marketing alignment, with a special focus on data sharing

(14:39) The role of technology in data tracking and measurement, and how it's changing the landscape

(19:56) How communication between sales and marketing teams is essential for overall success

(23:01) Leadership in fostering alignment and transparency across teams

(24:50) The mutual dependence of sales and marketing for achieving business success

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Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney dives into three common practices on LinkedIn that he finds frustrating and potentially harmful to the user experience. He explains why these behaviors could negatively affect both personal branding and the platform's credibility.

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Best Moments:

(02:29) The downside of engagement pods and how they distort genuine interaction on the platform

(06:42) The trend of using personal struggles, health issues, or victim stories for engagement, and why it's problematic

(09:50) How users sharing inflated success stories or fake figures can undermine trust and authenticity on LinkedIn

In this episode, host Daniel Disney is joined by the innovative marketer Mark Jung to explore creative strategies for engaging prospects and building meaningful connections on LinkedIn. Mark shares his unique approaches to social selling, including how he uses humor, personalization, and AI to stand out in the crowded digital landscape.

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Best Moments:

(03:22) Mark shares how he initially connected with Daniel using humor and memes, demonstrating the power of creative outreach

(05:54) A discussion on the importance of being authentic and personalized in sales interactions

(09:56) Mark explains the concept behind the "Hot Sauce Sales Show" and how it engages prospects in a fun, memorable way

(14:02) The duo discusses the impact of putting in extra effort to create meaningful connections with prospects

(18:41) Using AI to enhance research and personalization in social selling

(21:48) Leveraging competitor reviews as a unique angle for outreach

(23:31) The importance of aligning sales and marketing efforts for more effective social selling

(24:26) The story behind the "safe word" during their hot sauce show

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Guest Bio:

Mark Jung is a marketing expert and creative strategist with a background in management consulting and tech startups. He has built some of the fastest-growing media arms, scaled two startups to hypergrowth, and co-founded AuthorityB2B with Daniel Murray, where they help clients grow on LinkedIn.

Known for his innovative social selling tactics, Mark is passionate about creating engaging content and building authentic connections in the B2B space.

=====================================================

Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.