How do I get new clients? I already have full books, why do I need to network?

takeaways

• Creating opportunities as the CEO of your company is essential.
• Networking is crucial for attracting new clients.
• Word of mouth marketing is a powerful tool in the beauty industry.
• Social media is a necessary marketing tool for spa owners.
• Engaging in local community groups can enhance visibility.
• Hosting events can significantly boost client relationships.
• Creating VIP experiences can turn casual clients into regulars.
• Referral relationships with other local businesses can expand your client base.
• Email and text marketing are vital for maintaining client connections.
• Consistency in marketing efforts leads to long-term success.

• Unlocking Spa Business Success
• Networking Strategies for Spa Owners

Chapters

Welcome to the Spa Coach Podcast

The Importance of Networking and Client Attraction

Leveraging Social Media for Business Growth

Engaging with Local Communities and Events

Building Referral Relationships and Partnerships

Creating Exclusive VIP Experiences

Effective Email and Text Marketing Strategies

Recap and Final ThoughtsEsthetician, Lash Artist, Nail Technician, Aesthetician, Massage Therapist

Part one went over the WHY of an event, and this is the HOW.

before, planning

event, experience

after, closing sales

Bottom line: profit-generating, increased brand awareness, revenue, memberships, retail, packages and cash infusion.

Purchase the book Spa Event Planning on thespa.coach, which includes checklists and a planner tool along with a deep dive of infomation.

Homework:

1) Strategize your year goal

2) Visit thespa.coach to connect with me!keyword

Event planning, spa business, community building, client relationships, marketing strategies, revenue generation, social media promotion, brand awareness, client engagement, product sales

In this conversation, Jamie The Spa Coach discusses the significance of hosting events for spa businesses, emphasizing the importance of community, relationships, and effective planning. She shares insights on maximizing revenue, creating brand awareness, and utilizing social media for promotion. Jamie also highlights the need for engaging client experiences during events and the value of follow-up strategies to build long-term relationships with clients.takeaways

• Hosting events can significantly boost your business.
• Community and relationships are key to success.
• Planning is essential for a successful event.
• Maximize revenue by incorporating events into your strategy.
• Brand awareness is crucial for attracting new clients.
• Social media is a powerful tool for event promotion.
• Engaging experiences keep clients coming back.
• Product sales can enhance event profitability.
• Follow-up is vital for maintaining client relationships.
• Creating a sense of community can lead to lasting loyalty.

• Unlocking Spa Success Through Events
• The Power of Community in Spa Business

• "You can do this as a solo."
• "We need to make money to stay open."
• "This is a thriving year."

00:00 Introduction to Event Hosting

04:50The Importance of Revenue Generation

09:04 Building Brand Awareness and Community

12:23 The Power of Word-of-Mouth Marketing

16:16 Creating Exclusive Offers and Packages

19:18 Retail Strategies for Events

23:15 Post-Event Follow-Up and Client Retention

25:56 Creating Memorable Experiences

29:38Conclusion and Next Steps

30:04Introduction to Jamie's Spa Coaching

Homework:

1) Strategize your year goal

2) Visit thespa.coach to connect with me!