Marketing Brew

著者: Stan Berteloot
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  • Welcome to The Marketing Marketing, your daily audio update on Marketing.
    © 2024 Stan Berteloot
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  • "Changements à La Provence, Confiture d'Histoire avec François Durif, et Révolution IA par OpenAI"
    2024/10/17

    In media news, today, Olivier Biscaye, the current editor of 'Midi-Libre', has been appointed to replace Aurélien Viers at the head of daily newspaper 'La Provence'. The official handover will take place on October 18th following months of speculation about Viers' future at the paper after a crisis earlier in year. Nicolas Rey will act as interim director until Biscaye takes over. However, tensions are high with the paper having lost 12 staff since the start of the year and facing a projected loss of 16.5 to 17 million euros for 2024. In literature, François Durif's novel "Torno subito" reinvents the history of confetti, charting a fascinating era in the late 19th and early 20th centuries. The author uses confetti as a powerful metaphor for memory fragments and pieces of life. Finally, in tech news, artificial intelligence manufacturers are developing innovative software called "agents" that could act to achieve specific goals. Companies like Microsoft and Google are investing in this technology with various projects underway to create systems capable of complex tasks like scheduling appointments or managing emails. However, experts are expressing concerns about potential risks associated with these autonomous agents, including loss of control and malicious uses.

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    4 分
  • "AI Innovation: Talking Exhibits at Cambridge's Museum of Zoology and MAiRA Pro S, the Robot Conductor's Debut in Dresden"
    2024/10/14
    On this episode of Marketing Brew, we're diving into an innovative experience from the Museum of Zoology in Cambridge, which is using AI to bring life to their exhibits. These enhanced exhibits can interact with visitors in multiple languages, offering insights that promise to reshape future museum experiences. We'll then switch gears and talk about a symphonic wonder - a robot conductor named MAiRA Pro S, debuting with the Sinfoniker in Dresden, Germany. This three-armed maestro blurs the boundaries between man and machine, bringing to life a musical masterpiece that may be challenging to conduct for humans. Join us as we explore how these two intriguing examples are pushing the envelope in their respective fields, piquing curiosity and making bold statements about technology's potential.
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    3 分
  • AI Animates Cambridge's Museum of Zoology: A New Dawn for Interactive Exhibitions
    2024/10/14
    Welcome to Marketing Brew, the cutting-edge podcast offering you a fresh scoop of the latest trends and happenings in the marketing world. In this podcast, we will explore a riveting innovation from the Museum of Zoology in Cambridge, where AI technology is breathing life into preserved specimens. Visitors can now converse with exhibits, such as a dodo or a fin whale skeleton, in 20 different languages, as the AI creates a vivid persona for each one. Next, we delve into how these Artificially Intelligent exhibits use storytelling as a tool to shift public perceptions and deepen the connection between human beings and nature. We will cover how the approach is not only entertaining but educational, generating visitor insights to inform future exhibitions. Finally, we explore the dodo's story about its diet and habitat, and the fin whale skeleton's reflections on human-nature emotional bonds, offering a new perspective on understanding biodiversity. Stay tuned to Marketing Brew as we unravel more about these AI-driven exhibits and their impact on visitor engagement and education in museums.
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    1 分

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Welcome to The Marketing Marketing, your daily audio update on Marketing.
© 2024 Stan Berteloot

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