In this episode, Rick Beal and Megan Smith discuss the critical role of systems in achieving business growth, emphasizing that without proper systems, businesses are likely to fail. They explore the pitfalls of relying too heavily on exceptional employees, the complexities that come with growth, and the importance of establishing processes and standard operating procedures (SOPs) to ensure consistency and efficiency. The conversation highlights the need for business owners to step back from daily tasks to focus on strategic growth and the value of documenting processes to empower employees and reduce stress.

Takeaways

• Your business is going to fail without systems.
• Growth is more complicated than it looks.
• Relying solely on Rockstar employees is setting yourself up for failure.
• Growth isn't just adding more facilities; it's about managing complexity.
• Making things simple is extremely difficult.
• Processes can be a hindrance to growth if not managed properly.
• The power of systems brings consistency and reduces mistakes.
• SOPs provide clarity and eliminate confusion for employees.
• Start with the biggest heartburn of your company when creating SOPs.
• Systems are essential for scaling and operational efficiency.

Reach out to us at
info@atomicstoragegroup.com

n this episode, Rick and Magen reflect on their recent experience at the Inside Self Storage (ISS) event. They share personal observations about key industry trends, conversations with peers, and the evolving role of technology in self-storage.

While attendance seemed lower than in previous years, Rick and Magen noticed a significant uptick in tech companies showcasing new tools aimed at streamlining operations. They highlight how revenue management and marketing continue to be essential for growth, especially as operators navigate an uncertain economic environment.

Drawing from their interactions at the event, they point out a shift in the industry—many attendees are moving from family-owned operations into more formal management roles. This signals a growing emphasis on professionalization and strategic planning.

They also stress that while self-storage has proven to be recession-resistant, it’s not immune to broader market pressures. With potential changes on the horizon, Rick and Magen encourage operators to stay agile, financially disciplined, and focused on tracking every dollar spent.

Key Takeaways:

• Attendance at ISS appeared to be down this year.
• There was a strong presence of technology companies focused on operational efficiency.
• Revenue management and marketing are critical areas of focus.
• Operators are increasingly adopting software to streamline their businesses.
• Many attendees are transitioning from family-run businesses into formal management roles.
• The current economic climate is creating uncertainty in the industry.
• Self-storage remains resilient, but challenges are emerging.
• Preparing for market shifts and closely monitoring expenses is essential.

Reach out to us at
info@atomicstoragegroup.com

Magen and Rick are back, and this time they’re getting straight to it—no fluff, just facts. This episode is all about the numbers driving the self-storage industry right now. You’ll learn where people are moving, how much you can raise rates without losing tenants, and what metrics actually matter when you’re making decisions.

This is a numbers show—no feelings, all data.

What You’ll Learn:

• 37% of people are planning a move in the next 6–12 months
• 47% of customers will leave if rates go up 10–20%
• Renters want easy, no-hassle experiences
• Economic pressure is pushing people to more affordable areas
• Tech will keep shaping the industry
• Flexible operators will win
• Great customer service still matters—big time

If you're ready to nerd out (just a bit) and walk away with actionable insights, hit play.

Reach out to us at
info@atomicstoragegroup.com