In this episode of the TradieWives podcast, Verity sits down with Emma from Formery Architects and Interior Design. A powerhouse creative and fellow podcaster (Plannery). Emma shares her inspiring leap from the corporate world into business ownership, and how she's now creating dream homes with intention, empathy, and function.

We explore:

• How to know when it’s time to back yourself and take the leap
• The biggest design shifts since COVID, including home offices and minimalism
• Communication tips for tradies working with designers and clients
• Why women bring powerful change to the construction and design industries
• Upcoming trends in architecture and design (hint: curves, calm spaces, and connection)

Whether you’re renovating, running a trade business, or just love a good story about business and balance, this episode is for you.

To learn more about Formery Architects, visit: https://formery.com.au/ and learn more about Emma here: https://www.linkedin.com/in/emma-holmes-formery/?originalSubdomain=au

**This episode is proudly sponsored by TradieWives Business+. Find out more information here https://members.tradiewives.com.au/tradiewives-business-plus/#

To find out more, visit www.tradiewives.com.au or connect with us on Instagram @tradiewives

Sales doesn’t have to feel icky—and in this episode, Verity sits down with Fran from Metisan Sales Solution Architects. With decades of experience in the sales world (including walking away from a $2 million client), Fran shares her refreshingly honest and down-to-earth approach to sales that’s rooted in wisdom, trust, and client care.

Whether you’re a tradie trying to explain your value beyond the price tag, or a business owner figuring out how to turn great customer relationships into repeat work and referrals this episode is packed with real-world tips, relatable stories, and the kind of mindset shifts that make sales feel good for everyone involved.

You’ll learn:

• Why objections are a good thing (and how to reframe them)
• How to build a sales process that works for both you and your clients
• How to empower your team to support sales on site
• Why honesty and clarity beat fancy sales scripts every time

To learn more about Metisan Sales Solution Architects, visit: https://www.metisan.com.au/

**This episode is proudly sponsored by TradieWives Business+. Find out more information here https://members.tradiewives.com.au/tradiewives-business-plus/#

To find out more, visit www.tradiewives.com.au or connect with us on Instagram @tradiewives

In this episode, we sit down with Mel Horner, the creative force behind Uma on Werri, a breath-taking seven-bedroom, seven-bathroom Airbnb nestled on the South Coast of NSW.

Mel shares her inspiring journey from PR professional to property host, and how she turned a knockdown rebuild into one of the most beautiful (and functional) stays in the region. From designing with intention to managing it all remotely from Singapore, Mel talks openly about the challenges and joys of hosting. Plus how local trades and community connections made all the difference.

We chat about:
-What it really takes to start and run a successful Airbnb
-How Mel found and worked with local tradies to bring her vision to life
-Why colour, comfort, and calm were at the heart of her design
-The platforms, tools, and Facebook groups that helped her succeed
-Her top tips for any tradie wife dreaming of launching their own stay

To learn more about Uma on Werrie, visit: https://www.umaonwerri.com/

**This episode is proudly sponsored by TradieWives Business+. Find more information here https://members.tradiewives.com.au/tradiewives-business-plus/#

To find out more, visit www.tradiewives.com.au or connect with us on Instagram @tradiewives

What really happens when a tradie wife steps into the family business? In this episode, we’re joined by Claire and Brenden: the powerhouse husband-and-wife team behind Gary Jeans Kitchens who open up about what it’s actually like to live, work, and raise a family together while running a fast-growing trade business.

From Claire’s leap from speech pathologist to “Dr. Director,” to Brenden’s honest take on going from working with his dad to taking the reins, this is a raw and relatable look into the real-life challenges and wins of a second-generation trade business.

They share:
-What it’s like navigating roles at home and on the job
-The growing pains of scaling a team
-What to do when male tradies don’t take the “director wife” seriously
-Why knowing your numbers is everything (and how they finally wrapped their heads around it)
-The systems, software, and support that changed their business
-Plus: Their no-BS advice for other tradie couples thinking of working together

**This episode is proudly sponsored by TradieWives Business+. Visit https://members.tradiewives.com.au/tradiewives-business-plus/# for more information.

To find out more, visit www.tradiewives.com.au or connect with us on Instagram @tradiewives

*Please note this episode covers sensitive topics such as abuse and mental health, if you or someone you know needs support please reach out Lifeline on 13 11 14*

In this heartfelt and refreshingly honest episode, we sit down with Tracy Proud, founder of Nest Counselling and specialist in relationship therapy, to talk about the unique challenges that come with working, living, and raising a family alongside your partner. Tracy shares why communication breakdowns are so common, especially for couples who work together and offers practical advice on how to protect both your relationship and your business.

We dive into:

• Why traditional weekly therapy might not be enough (and the power of immersive retreats)
• How to set clear boundaries between work life and home life
• Strategies to manage resentment and avoid emotional burnout
• The "Four Horsemen" communication habits that can harm your relationship and how to fix them
• How to keep the romantic connection alive (even when the laundry and business admin pile up)

Tracy also opens up about her personal story: from growing up with adversity to building a thriving practice that helps couples reconnect and rebuild.

If you work with your partner, feel stuck in endless work-talk loops, or just want to strengthen your connection, this episode is packed with wisdom, humour, and tools you can start using today.

To find out more, visit www.tradiewives.com.au or connect with us on Instagram @tradiewives

In this powerful and deeply honest episode, Verity sits down with Nathalie from Spine Tingling Marriage—a coach for married mothers—to unpack the raw, often unspoken truth about what happens to relationships after babies, businesses, and burnout enter the chat.

Nathalie shares her own story of losing herself after motherhood, the unrealistic expectations we place on our partners, and how matrescence, a term few have heard but every mother has felt, impacts intimacy, identity, and emotional connection in marriage.

Together, they explore:

• Why resentment builds silently in so many relationships
• What matrescence really is and how it affects every area of a woman’s life
• How to reconnect with your partner when you’re both exhausted
• Why scheduling your marriage is as important as any job or invoice
• Tiny shifts you can make today to rekindle love, teamwork, and appreciation

Whether you’re a tradie wife balancing the books, kids, and emotional labour or just feeling like your marriage has taken a backseat this episode will remind you: you're not alone, and there is another way.

To learn more about Spine Tingling Marriage, visit https://www.facebook.com/nathaliebiviano

** This episode is proudly sponsored by TradieWives Business Academy. Visit https://tradiewives.com.au/tradiewives-business-academy/**

To find out more, visit www.tradiewives.com.au or connect with us on Instagram @tradiewives

In this episode of the Tradie Wives Podcast, we’re joined by powerhouse money mentor and accountant, Clare Wood, to unpack everything you wish you knew sooner about managing money in business. Clare blends practical financial strategies with mindset magic to help tradies and their partners feel more confident, informed, and in control of their finances.

From the importance of knowing your numbers to navigating debt and boosting cash flow, Clare shares actionable tips that are easy to understand and even easier to implement. She dives into the emotional side of money, pricing with confidence, setting boundaries, and embracing discomfort to achieve growth (hello, cold showers and early mornings!).

Whether you're drowning in tax stress, struggling with inconsistent income, or just want to build a more profitable and resilient business, this episode is packed with golden nuggets.

To learn more about Clare Wood, visit https://clarewood.com/

** This episode is proudly sponsored by our partner My HR Partner. Find them at https://myhrp.com.au/**

To find out more, visit www.tradiewives.com.au or connect with us on Instagram @tradiewives

In this episode, Verity sits down with Chelsea, Head of Revenue at Fergus, to dive into the essentials of running a profitable trade business. They discuss the importance of understanding which jobs are making you money, how Fergus streamlines job management, and the impact of technology on profitability.

Reflecting on key takeaways from the 2024 Tradie Wives Conference, Verity and Chelsea explore how balancing work and life is possible with the right systems in place. Plus, they break down how Fergus integrates with platforms like Xero to support seamless financial tracking.

If you’re looking to take control of your business finances and boost your bottom line, this episode is packed with insights you won’t want to miss!

To learn more about Fergus, visit https://get.fergus.com/campaign/running-your-trades-business-tradiewives

** This episode is proudly sponsored by our partners SBS Accountants and Advisors. Find them at https://www.sbsaccountantsadvisors.com/**

To find out more, visit www.tradiewives.com.au or connect with us on Instagram @tradiewives

To find out more, visit www.tradiewives.com.au or connect with us on Instagram @tradiewives