In this must-listen episode of the Wed Pro Podcast, Katie and Roxy dive deep into a game-changing strategy that too many wedding pros overlook: email marketing. If you’re tired of relying solely on social media for leads, getting ghosted after inquiries, or simply want to create systems that work for you—even when you’re not at your desk—this episode is your roadmap.

The duo shares personal stories, practical tips, and insights from working with hundreds of wedding professionals to help you understand why email marketing isn’t just another task on your list—it’s the missing piece to consistent bookings. Plus, they reveal their favourite content marketing tool (hello, Flodesk!) that makes it all easier and more beautiful.

Whether you’re brand new to email or finally ready to take it seriously, this episode will help you start smart and feel confident.

🔧 Resources & Mentions:

• 💌 Try Flodesk FREE with our exclusive link: [Insert Flodesk Referral Link]

• 📩 Learn more about our email marketing strategy inside Wed Pro CEO:

If your wedding business relies on being found through Google or Instagram, this episode is a must-listen. AI is changing how couples search for suppliers — and if you don’t adapt, you could be slipping off the radar without realising it. Katie and Roxy break down what this new AI search shift means (in plain English), why it matters for wedding professionals in 2025, and what to do to make sure your business still gets seen — from optimising your Google Business Profile to creating content AI actually pulls into search results. Plus, they share a free trial of ManyChat Pro, the tool they swear by to boost Instagram engagement, set up smart automations, and stop your posts from being buried the second you drop a link. Want more eyes on your business and better quality leads? This episode is your roadmap.

Try ManyChat Pro for Free!

In this insightful episode, Bernadette Chapman shares her invaluable advice on the crucial client offboarding process — from thoughtful follow-ups and referral schemes to the perfect timing for sending review requests and nurturing lasting client relationships.

With nearly two decades of experience in the wedding industry, Bernadette reveals key lessons learned, including the importance of adapting your business, staying true to your purpose, and overcoming imposter syndrome.

Whether you’re a wedding professional looking to build stronger connections, boost testimonials, or stay motivated through the highs and lows, this episode is packed with practical wisdom and encouragement.

Tune in for a heartfelt conversation filled with real-life stories, actionable strategies, and inspiring reflections to help you grow your wedding business with confidence.

You can connect with Bernadette here: Instagram and check out her insights over on her blog here

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