『Think Editorial with Flavia Barbat』のカバーアート

Think Editorial with Flavia Barbat

Think Editorial with Flavia Barbat

著者： Brandingmag®
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 I stand where editorial and brands meet. Where writing and society meet. Where thinking and people meet. Since I was 23, I've been known as the editor-in-chief of Brandingmag, an independent and global journal narrating the discussion around branding with insightful sources of thought leadership from the industry. It's a platform that I dedicated to long-form, educational content at a time when the world became obsessed with short attention spans, content templates, and engagement metrics. And guess what? It led to one of the most durable brand reputations I've ever seen. What many people are only now discovering is that I've been applying the same mindset and principles to some of the largest brands on the planet, consulting them on their own editorial strategies. I know and believe in the power of communications, in building legacy through language—and I'm not the only one. I launched Think Editorial out of a desire to share the brilliant conversations I have with people I'm privileged to meet. We're all communicating on a regular basis, and to probe that fact continues to bring me immense joy. Whether you focus on public relations, content strategy, marketing, or any other bridge between brand and audience, these dialogues will alter your thinking and your state for the better. In fact, any person (regardless of role or goal) can benefit from some solid editorial thinking, especially nowadays. So, take a listen, leave a review, and follow along. And should you ever wish to connect with me directly: → @flaviabarbat on LinkedIn + TikTok → @flavia.barbat on Instagram ————————— {· Organic, 100% human-generated contentCopyright 2025 Brandingmag®
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  • Unlocking the art of verbal identity with William Rauscher, verbal director at Wolff Olins

    Unlocking the art of verbal identity with William Rauscher, verbal director at Wolff Olins
    2025/05/22

    Dive into my interview with William Rauscher, verbal director at Wolff Olins, a global brand consultancy that specializes in corporate identity.

    This is a unique opportunity to learn from an industry leader whose experience and expertise helps bridge the gap between creativity, strategy, and storytelling—and more importantly, the role verbal identity plays in building your brand.

    Watch the full conversation to find out:

    • Where verbal identity sits in relation to visual identity, and which one comes first
    • How to identify a brand personality that connects deeply with your employees
    • The different ways to include and manage stakeholders throughout the development process
    • How to internalize your verbal identity across the organization and get people excited about it
    • A verbal identity’s tie into internal culture and human resources
    • And much, much more.

    And if you enjoy this episode, be sure to leave a review and follow Think Editorial for notifications about future editions.
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