How to turn latent motivation into fuel for change.

If you want to be a changemaker, you’ll have to convince others to join your cause. But according to Dan Heath, persuading your audience isn’t about creating new motivation — it’s about leveraging the motivation that’s already there.

“The most important fuel for any change effort is motivation,” says Heath, the number-one New York Times bestselling author of Reset: How to Change What's Not Working. Instead of struggling to persuade people to want what you want, Heath suggests finding where your goals overlap with the things they already desire. "Before you even get to persuasion, if you can just tap and unleash the energy that's already there, you've already catapulted yourself toward success,” he says.

In this episode of Think Fast, Talk Smart, Heath and host Matt Abrahams explore how to create more compelling communication using “leverage points,” or as Heath says, “where a little bit of effort yields a disproportionate return.” Whether getting buy-in from one teammate or achieving change across an entire organization, Heath shares practical tips for turning latent motivation into an engine for change.

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Episode Reference Links:

• Dan Heath
• Dan’s Book: Reset: How to Change What's Not Working
• Ep.164 Rethinks: Using "Pre-suasion" to Influence Others
• Ep.49 Make Numbers Count: How to Communicate Data Effectively

Connect:

• Premium Signup >>>> Think Fast Talk Smart Premium
• Email Questions & Feedback >>> hello@fastersmarter.io
• Episode Transcripts >>> Think Fast Talk Smart Website
• Newsletter Signup + English Language Learning >>> FasterSmarter.io
• Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
• Matt Abrahams >>> LinkedIn

Chapters:

• (00:00) - Introduction
• (02:08) - The Power of Storytelling
• (05:18) - Leverage Points for Change
• (08:41) - Wasted Resources & Motivation
• (11:54) - Latent Desire in Systems
• (14:02) - Communicating Progress
• (17:39) - The Final Three Questions
• (24:22) - Conclusion

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Why numbers are only as compelling as the narratives we attach to them.

Facts and figures can be your friend, but before you load your presentation full of data, Miro Kazakoff has a word of caution: “Data’s objective, but people are not.”

You might think that your data speaks for itself, but Kazakoff says numbers need a narrative. A senior lecturer at MIT Sloan School of Management and author of Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data, he says the key to making data persuasive isn't about showing more information — it's about understanding your audience well enough to know how to relay it in a way that will connect with them. "The people who get good at this are not so much the people who can talk and draw graphs well, but the people who can listen the best. It starts with is empathy.”

In this episode of Think Fast, Talk Smart, Kazakoff joins Matt Abrahams to explore how to transform complex data into clear, compelling communication. From avoiding the "curse of knowledge" to effectively orienting your audience through visualizations, he shares practical strategies for making your data not just informative, but persuasive.

Episode Reference Links:

• Miro Kazakoff
• Miro’s Book: Persuading with Data
• Ep.49 Make Numbers Count: How to Communicate Data Effectively

Connect:

• Premium Signup >>>> Think Fast Talk Smart Premium
• Email Questions & Feedback >>> hello@fastersmarter.io
• Episode Transcripts >>> Think Fast Talk Smart Website
• Newsletter Signup + English Language Learning >>> FasterSmarter.io
• Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
• Matt Abrahams >>> LinkedIn

Chapters:

• (00:00) - Introduction
• (02:14) - How to Use Data Persuasively
• (04:01) - The Curse of Knowledge in Data Communication
• (06:26) - The Best Way to Present Data Visually
• (08:41) - The Role of Context in Making Data Meaningful
• (10:53) - Orienting Your Audience When Presenting Data
• (13:29) - Storytelling in Data Communication
• (15:30) - The Final Three Questions
• (20:29) - Conclusion

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To be a great communicator, you have to get out of your own head. But that’s not all, says Matt Lieberman. According to him, you also have to get into the head of someone else.

“Mind-reading is this remarkable ability that humans have,” explains Lieberman, a professor of psychology, director of UCLA’s Social Cognitive Neuroscience Lab, and author of Social: Why Our Brains Are Wired to Connect. But even as we engage in perspective-taking, Lieberman says our attempts to mind-read often miss the mark. Instead, he advocates for “perspective-getting” — where we don’t just intuit what others think, we ask them directly. “That is where more productive conversation comes from,” he says.

In this episode of Think Fast, Talk Smart, Lieberman and host Matt Abrahams explore insights from social neuroscience that can help us communicate more effectively. From understanding how our brains process social interactions to recognizing our own assumptions, he reveals why successful communication requires both humility and genuine curiosity about how others see the world.

Episode Reference Links:

• Matt Lieberman
• Matt’s Book: Social: Why Our Brains Are Wired to Connect
• Ep.24 Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences
• Ep.39 Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions

Connect:

• Premium Signup >>>> Think Fast Talk Smart Premium
• Email Questions & Feedback >>> hello@fastersmarter.io
• Episode Transcripts >>> Think Fast Talk Smart Website
• Newsletter Signup + English Language Learning >>> FasterSmarter.io
• Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
• Matt Abrahams >>> LinkedIn

Chapters:

• (00:00) - Introduction
• (02:14) - The Social Brain
• (05:15) - Neuroscience in Business
• (07:14) - The Science of Persuasion
• (11:46) - Social Pain & Connection
• (15:04) - Tackling Loneliness
• (17:56) - The Final Three Questions
• (24:01) - Conclusion

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