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If you've ever watched your website traffic drop, your strategy stop working, or your momentum disappear, this episode is for you.

In this episode of ThinkInsideTheSquare, I'm sharing exactly what happened when I lost 80% of my website traffic overnight and how I’ve spent the last six months rebuilding my business in a smarter, more sustainable way.

From SEO struggles to strategy pivots and launching my own AI assistant, you’ll hear what worked, what didn’t, and how I’ve shifted from chasing metrics to creating content that truly connects.

Whether you’re a Squarespace designer, content creator, or small business owner navigating your own digital curveball, this episode will give you real-world insights and encouragement to help you keep moving forward. You’ll learn how to embrace change, rethink success, and start building something better, especially when things don’t go as planned.

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/89
🎧 Past episodes: https://insidethesquare.co/podcast
🤖 Chat with Custom Codey: https://customcodey.com
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Send a message to InsidetheSquare

Did you know more than half of your website visitors are probably on their phones? In this episode, I'm sharing my expert advice on how you can make your Squarespace site look fantastic on every screen size. Hint: It all starts with how you edit.

We're diving into mobile-first design (and why it matters SO much), how to use the mobile preview to customize your small-screen layout, and the top three issues that trip up most Squarespace users (text overwhelm, tiny buttons, and broken layouts).

I'll share my favorite tricks for creating mobile-friendly designs, including the secret to perfect button sizing, how to fake layered images that look great everywhere, and a simple 3-question test to make sure your site delivers an awesome experience for phone users.

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/88
🎧 Past episodes: https://insidethesquare.co/podcast
🤖 Chat with Custom Codey: https://customcodey.com
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Send a message to InsidetheSquare

Wondering how to turn your expertise into an AI tool that helps others and generates income? In this episode of Think Inside The Square, I'm sharing the straightforward process I used to create Custom Cody, my Squarespace code AI assistant that's now helping hundreds of users with their website customization questions.

I'll walk you through my entire journey, including the complicated detours and technical rabbit holes that cost me months of development time, before sharing the much simpler approach I discovered. You'll learn exactly how to evaluate your AI idea, train your custom GPT on your unique knowledge, test it effectively, and share it with your audience using a pricing model that makes sense for your business.

This isn't about creating "passive income" (I spend hours every weekend improving Custom Cody!) This is about extending your reach and helping more people with your knowledge. Whether you're a consultant, coach, designer, or specialist in any field, this episode gives you the practical blueprint to package your expertise into a valuable AI tool your audience will happily pay to use.

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/87
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Check out Custom Codey: https://customcodey.com
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

CHAPTERS
00:00 - The AI assistant I never thought I could build
01:00 - What exactly IS a custom GPT? (Simpler than you think!)
03:00 - The essential "intelligence test" your AI idea must pass
05:00 - My costly over-engineering mistakes (don't repeat these!)
07:00 - The OpenAI feature change that changed everything
09:00 - Training Custom Cody to speak "Squarespace" fluently
12:00 - Real-world testing: The secret to reliable AI responses
14:00 - Simple pricing strategies that make everyone happy
18:00 - Weekend optimization routine for continuous improvement
20:00 - Is creating a custom GPT right for YOUR expertise?

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Send a message to InsidetheSquare

🔄 Is your online business ready for the NEXT big industry shift? Learn how to spot trends BEFORE they impact your bottom line!

In this episode, I'm sharing my decade of experience weathering digital disruptions. From the decline of Myspace to AI design tools threatening to replace designers, I've seen how quickly things can change—and how to position yourself to thrive regardless.

🔥 What You'll Learn:

• Discover 3 powerful sources for spotting trends months before they hit mainstream
• Learn which big tech investments signal the future of web design (and what Adobe's moves tell us)
• Create strategic income diversification that protects you from industry volatility
• Recognize the 3 clear signals that it's time for a business pivot
• Implement my weekly 30-minute trend-monitoring system anyone can follow

⭐ New: Try my Squarespace AI assistant Custom Codey at customcodey.com - your 24/7 code helper specifically designed for Squarespace users: customcodey.com

💡 PRO TIP: "Don't try to follow every trend—focus on identifying the underlying patterns that signal where the industry is truly heading."

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/86
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

#SquarespaceExpert #WebDesignBusiness #FutureProofBusiness #OnlineBusinessTips #SquarespaceDesign #WebDesignTrends #AIandDesign #DigitalProducts #BusinessStrategy #PassiveIncome #RecurringRevenue #PivotStrategy #BusinessDiversification #TrendSpotting #SquarespaceTips

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Send a message to InsidetheSquare

🏠 Confused about domains, hosting, and CMS? In this episode, I break down exactly what you need to know about domains, hosting, content management systems, and professional email addresses - the essential building blocks with no fluff, just practical information to help you understand what's happening behind the scenes of your Squarespace website.

By the end of this video, you'll understand the difference between domains and hosting, know which CMS is right for your needs, and learn how to create a professional email address that matches your domain.

⭐ Check out my Blueprint AI tutorial to build your prefab digital home super fast: insidethesquare.co/blueprint

⏰ TIMESTAMPS:
00:00 Website Basics: What You Need to Know
02:00 Domains Explained: Your Digital Address
03:00 Hosting: The Land for Your Website Home
04:00 Content Management Systems Compared
05:00 Squarespace Blueprint: Build a Site in 30 Minutes
06:00 Professional Email: Level Up Your Business Credibility
08:00 Connecting External Domains to Squarespace
09:00 Next Steps: Secure Your Digital Real Estate

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/85
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Send a message to InsidetheSquare

Want to turn your Squarespace website into a thriving membership community where people connect, engage, and happily pay for your expertise?

In this step-by-step tutorial, I break down exactly how to use Squarespace Member Areas to create an exclusive space your audience will love. I'll show you my favorite workarounds for Squarespace's limitations and the third-party tools that take your membership to the next level!

Building a successful membership doesn't require a huge following or complex tech - just Squarespace plus the strategies I'm sharing today. Let's transform your audience into a genuine community!

🔥 What You'll Learn:

• The exact structure of a successful Squarespace Member Area
• Creative content ideas that keep members engaged (beyond just courses!)
• My clever workaround for community features Squarespace doesn't have
• How to properly integrate Slack/Discord with your membership
• Email strategies that dramatically increase member retention

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/84
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Send a message to InsidetheSquare

Have AI-generated articles been pushing your content down in search results? In this episode, I'm talking with SEO expert Mariah Magazine about how the battle between AI and SEO is reshaping visibility for Squarespace website owners.

Discover why your authentic voice might be your greatest SEO advantage and how to stand out in an increasingly AI-dominated landscape. If you've been wondering whether SEO is still worth your time, this conversation will give you the clarity and confidence to move forward.

In this episode, you'll learn:
• How AI content is changing search results and why it's not all doom and gloom
• Why personal brand matters more than ever in SEO
• How ChatGPT actually uses Bing's database, not its own index
• Why YouTube is becoming critically important for authentic content
• Practical strategies to make your content shine in both traditional and AI search

Important Chapters:
01:10 Meet SEO expert Mariah Magazine
04:48 Breaking away from fear-based SEO tactics
08:28 The impact of AI-generated content on search results
14:51 How keywords are evolving but not disappearing
19:05 The surprising truth about ChatGPT's database
21:34 Why YouTube is becoming increasingly important
23:41 The human connection element AI cannot replicate
25:16 Predictions about the future of AI and SEO

Important Chapters
01:10 Introduction to Mariah Magazine and her SEO approach
04:48 Breaking free from fear-based SEO tactics
08:28 How AI-generated content is impacting search results
14:51 The evolution of keywords and search intent
19:05 How ChatGPT uses Bing's database, not its own index
21:34 Why YouTube is becoming increasingly important
23:41 The human connection element AI can't replicate
25:16 Predictions about the future of AI and SEO
29:00 How Google's interface might evolve

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/83
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Send a message to InsidetheSquare

Ever had that "aha!" moment where something clicks and you can't wait to share it? That's exactly what this episode is about! Join Becca Harpain, Squarespace expert and founder of InsideTheSquare.co, as she reveals how those everyday discoveries can become the foundation of engaging content that builds trust with your audience.

In this episode, you'll discover:

• Why the solutions that seem "obvious" to you are actually gold mines for content
• How to identify and capture content opportunities in your daily work
• A practical system for turning your expertise into valuable content
• The importance of consistency in content creation (and how to find your rhythm)
• Why your unique perspective matters, even in a crowded market

🎯 Action Steps:

1. Start a content ideas log (notebook or phone) for one week
2. Document client questions, repeated processes, and "that was easy!" moments
3. Create three pieces of content from your best ideas
4. Set a realistic consistency goal
5. Commit to your schedule for three months

💡 Key Takeaway: Your expertise isn't just in the complex solutions – it's in all those little "oh, that was easy" moments that could be game-changing for someone else.

Important Chapters:

0:00 How to Create Valuable Content from Your Business Expertise
2:06 Why Your "Simple" Solutions Are Actually Valuable Content
3:32 Content Creation Myths: Has Everything Been Said Before?
5:11 Finding Your Unique Value Proposition in Content Creation
8:40 Creating a Sustainable Content Strategy for Business Growth
10:29 How to Build a Three-Month Content Plan That Works
12:32 Action Steps for Consistent Content Creation

IMPORTANT LINKS
📝 Full show notes: https://insidethesquare.co/podcast/82
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast