Welcome to another episode of Thrive, the podcast that helps you turn uncertainty into your greatest competitive advantage. I’m your host, Meredith Elliott Powell, and today we’re diving into the rewarding and sometimes misunderstood world of franchising. Whether you’re exploring business ownership, looking to scale your operations, or just curious about what it takes to make it in the franchise world, you’re in the right place.

Joining me is Mark Siebert, founder of the iFranchise Group and a leading expert in franchising. Mark shares insider insights on why franchising can be a powerful growth strategy, what makes a business ready to franchise, and the key differences between successful franchisors and franchisees. He covers everything from planning for uncertainty to averting common pitfalls, so you can move forward with confidence in any business landscape.

And there’s a special bonus for Thrive listeners: Mark is offering a FREE chapter from his book, “How to Franchise Your Business.” Even better, if you mention this podcast on his website, you could receive a complimentary copy of the entire book to help you on your franchise journey. Just head over to ifranchisegroup.com and drop in the name “Powell” to unlock these resources.

This episode is packed with practical advice, fresh perspectives, and valuable tools for anyone ready to level up in business—so plug in and get ready to thrive!

https://www.ifranchisegroup.com/