No doubt any florist with a brick-and-mortar retail shop has asked themselves this question. So jump into today's episode and let's discuss the current state of retail floristry. 🥰

💐 Want to book better clients and grow your flower business with confidence?
Watch my free masterclass, The Successful Florist, and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love.

Watch now at 👉 FlowerBossMasterclass.com

Working smarter, not harder — today I share five ways you can apply the 80/20 principle in your flower business to get better results. 🥳

💐 Want to book better clients and grow your flower business with confidence?
Watch my free masterclass, The Successful Florist, and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love.

Watch now at 👉 FlowerBossMasterclass.com

It doesn't matter if something costs $10 or $10,000, spending money to grow your business can be stressful. How do you know it's worth it?

In this episode I share three simple, but powerful questions to ask that will guarantee you get value for money every time. 🥳

💐 Want to book better clients and grow your flower business with confidence?
Watch my free masterclass, The Successful Florist, and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love.

Watch now at 👉 FlowerBossMasterclass.com

In this episode, Kathleen discusses five common symptoms that keep florists stuck and shares ideas on how to solve them. 🥳

💐 Want to book better clients and grow your flower business with confidence?
Watch my free masterclass, The Successful Florist, and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love.

Watch now at 👉 FlowerBossMasterclass.com

Does playing the Instagram game leave you frustrated and disheartened? Join Kathleen for this episode where she shares essential tips on shifting your strategy from "vanity metrics" to optimizing for localized SEO — which is where the real power of Instagram lies for florists. 🥰

💐 Want to book better clients and grow your flower business with confidence?
Watch my free masterclass, The Successful Florist, and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love.

Watch now at 👉 FlowerBossMasterclass.com

An online catalogue strategy that taps into buyer psychology will make ALL the difference! Learn how to increase your average order value with intentional pricing, categorized products, and compelling photos. 🥰

💐 Want to book better clients and grow your flower business with confidence?
Watch my free masterclass, The Successful Florist, and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love.

Watch now at 👉 FlowerBossMasterclass.com

Today I'm sharing five effective (and relatively easy!) pricing strategies that can help you increase your average order value.

And the best part is you can take any one or all five and put them to work for your business this week. 🥰

💐 Want to book better clients and grow your flower business with confidence?
Watch my free masterclass, The Successful Florist, and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love.

Watch now at 👉 FlowerBossMasterclass.com

When it comes to value, all customers are NOT created equal. 🤔

Listen in as Kathleen shares her insights on categorizing sales transactions to help you identify your most valuable customers. And, discover a simple, 30-day plan to optimize your product catalog, increase order value, and leverage the compound effect to drive growth. 🥳

💐 Want to book better clients and grow your flower business with confidence?
Watch my free masterclass, The Successful Florist, and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love.

Watch now at 👉 FlowerBossMasterclass.com