Introducing Too Niche?’s unofficial book club—today we’re talking The Ambition Trap by Amina AlTai. I’m joined by Amina to explore what it really means to move from burnout to purpose. We get into the post-girlboss reckoning, the zone of genius vs. the zone of “meh,” and how redefining ambition can reshape our work, creativity, and everyday lives.

Follow me on socials @elizabethkott and @this_is_tooniche | For notes and links and more from the Too Niche Universe sign up for the Too Niche Mood Board for free on Substack!

I’m joined by my favorite pop culture historians Matt Harkins and Viviana Olen of THNK1994 for a special Summer 2025: Niche or Sheesh? We get into everything from And Just Like That hot takes to Toner Wars on skinTok, Tracy Anderson’s baguette-gate, and the frozen yogurt renaissance.

We also talk real-life housewife run-ins (hi Phaedra! hi Kenya!) and their upcoming Gallery Girls live show in NYC.

For notes and links to everything mentioned in this episode, check out the Too Niche Mood Board for free on Substack.

40+ makeup expert and Tiktok beauty sensation Erica Taylor joins me to share her journey from decades behind department store beauty counters to building a massive online following. We get into the most common makeup mistakes that age the face—and her current favorite product reccomendations.

For notes and links to everything mentioned in this episode, subscribe to the Too Niche Mood Board for free on Substack.

Thank you to our sponsor OSEA use code NICHE for 10% off at Oseamalibu.com