I think a lot about decision velocity, particularly how do we make high quality decisions quickly? One of the traps I see I call "the 50/50 decision". The 50/50 decision is a decision between two nearly identical options. The challenge when two options are nearly identical is that deciding which is better becomes very hard! You can spend a lot of time trying to find a reason why A or B is a better choice.
A good example of this was my first car. I was deciding between a Honda CRV and a Toyota Rav4. The vehicles were extremely similar in price, space, power, everything. I spent weeks agonizing over the decision.
The reality is both options would have been great. Also, cognitively, you're going to justify the decision you made no matter what. I loved my Honda CRV. I'm sure I made the best choice!
Recently we faced a similar 50/50 decision at Cobot trying to decide which AI notetaking tool to pick. There are lots of good options and the team was ready to set up a set of test and trials to try to determine which would work out best. I intervened and said "stop, this is a 50/50 call, all the options are going to be great and it's going to be hard to decide... so far we've been using this one and we like it, just keep it." AI notetaking also happens to be a two-way door decision where it's reversible if somehow we start hating our choice.
That's my decision-making tip this week! Don't spend too much time on 50/50 decision. Make a choice and fall in love with your choice.
Newsletter: https://www.linkedin.com/newsletters/brad-porter-s-top-of-mind-7346603629086167040/
2025/07/208 分