Your clean living journey doesn't have to be perfect to be valid, and this conversation proves it.

In today's episode, I'm teaming up with my "woo woo bestie," Suzy to tackle the elephant in the room: the elitism and perfectionism that's plaguing the toxin-free community. Suzy represents the majority of well-intentioned consumers in the US. She's slowly making clean swaps, one by one, but she's still working on a budget and holding on to a few things others might deem "toxic."

Meanwhile, I literally packed my own clean sheets on a trip to Bali (where my bag was weighed, might I add). Listen, we all weigh our priorities and make decisions accordingly. You don't have to go from 0 to 100 in your toxin free journey, and anyone that makes you feel like a failure for having one or two toxins in your cabinet is probably a hypocrite.

Through honest stories about our "incident" on a bus in Bali, Suzy's eye-opening experience cleaning with conventional products in an Airbnb, and the reality of budget constraints, we're exposing how shame-based messaging is actually pushing people away from making healthier choices. The conversation gets real about accessibility, with discussions about food deserts, Title I schools, and the controversy around better-but-not-perfect products.

Most importantly, we celebrate the small wins that actually matter: choosing phenoxyethanol over BHT, switching from Bath & Body Works to Attitude products, or simply reading ingredient labels for the first time. Bottom line: If 96% of Americans chose the "better" option at Target instead of the worst option, companies would be forced to reformulate.

In today's episode, we're chatting about:

• Why the "all or nothing" mentality is harming the clean living movement

• How budget constraints and accessibility issues affect product choices

• The difference between reproductive toxins and "imperfect" ingredients

• Why celebrating small improvements creates lasting change

• How to support your body naturally without expensive devices

Read the Shownotes

Your skincare brand might claim to be "clean," but EvanHealy is taking it to an entirely new level with regenerative organic certification.

In this conversation with Jamie Burkhalter, holistic aesthetician and herbal formulator at EvanHealy, we dive deep into the revolutionary concept of regenerative organic certified skincare. While many brands focus on organic ingredients, EvanHealy is pioneering a movement that goes beyond basic sustainability. They strive to actively heal the soil, support farming communities, and create products with unprecedented potency and purity.

The difference between organic and regenerative organic is striking. It's not just about avoiding pesticides, but about farming practices that enhance soil health, prevent erosion, and create more nutrient-dense plants. Jamie explains how EvanHealy works directly with farmers across the globe. From Morocco to Ghana, creating transparent supply chains that honor both the land and the people who tend it. This approach results in products like their whipped shea butter, which maintains its therapeutic properties through careful processing techniques.

In this episode, we also unveil Evan Healy's latest innovation - their Irish Sea Moss and Tremella Mushroom Hydrosol Cream - and discuss why their commitment to regenerative practices creates skincare that's not just clean but truly transformative. Whether you're a skincare enthusiast or just beginning your clean beauty journey, you'll gain a deeper understanding of why how your products are grown matters just as much as their ingredient list.

In today's episode, we're chatting about:

• The crucial difference between organic and regenerative organic certification

• Why melting shea butter destroys its therapeutic properties (and what to do instead)

• How Evan Healy maintains direct relationships with farmers around the world

• The science behind why regeneratively grown plants create more effective skincare

• Details about their groundbreaking new hydrosol cream featuring mushroom extracts

Get 20% off all evanhealy products (always!)

Shownotes

That cancer warning on your favorite protein powder might actually be proof it's the cleanest option in your pantry. I'm pulling back the curtain on the Just Ingredients lawsuit that's been blowing up your social feeds and covering why it might actually prove they're one of the good guys.

California's Prop 65 warnings have created a bizarre reality where companies using real, organic ingredients get penalized while synthetic alternatives fly under the radar. As an environmental attorney, I'll break down why Just Ingredients chose to stick with whole foods rather than switch to artificial flavors, even when faced with legal challenges.

By the end of this episode, you'll be equipped to see through the social media outrage and make truly informed choices about your supplements, staying "informed but not afraid" in this confusing wellness landscape.

• The truth behind California's Proposition 65 warnings and what they actually mean

• Why whole food supplements might trigger warning labels while synthetic ones don't

• The difference between naturally occurring trace elements and dangerous contamination

• How Just Ingredients maintains transparency through rigorous testing protocols (see their press release here)

• Why I still trust these products for my own family despite the controversy

Episode Resources

Get 10% off Our Place Titanium Pro Pans with code WENDY10

Get 10% off Just Ingredients with code WENDYKATHRYN