Struggling to get leads or close deals over the phone? You're not alone — and you're not out of options.

In this episode, James Vincent is joined by Anthony Stears, known globally as The Telephone Assassin. With 25+ years of front-line sales experience and millions of dials under his belt, Anthony shares proven, practical techniques to transform the way you sell — without sounding pushy or fake.

You’ll learn how to:

- Overcome the fear of cold calling

- Build instant rapport with prospects

- Open more conversations (and keep them going)

- Use permission-led language to lower resistance

- Follow up with confidence and clarity

- Turn every dial into a meaningful interaction

Whether you're an SDR, sales leader, or business owner looking to generate more qualified leads and close more deals, this is your step-by-step guide to using your phone as your most powerful sales tool.

📍 Timestamps & Key Takeaways

00:00 Overcoming the Fear of Objection

00:33 Common Mistakes in Sales Calls

01:19 The Psychology Behind Cold Calling

02:21 The Role of Telesales in the Digital Age

03:00 Effective Cold Calling Strategies

03:41 Building Trust and Rapport

07:44 The Importance of Permission to Speak

09:25 The Art of Follow-Ups

11:30 Avoiding the Salesy Approach

15:48 The Telephone Assassin's Origin Story

17:05 Best Practices for SDRs and Telesales

19:43 The Power of Personalized Outreach

26:28 Voicemail and Follow-Up Techniques

29:03 Crafting Effective Follow-Up Voicemails

29:35 The Power of Persistence in Sales

31:08 Navigating Gatekeepers with Ease

33:44 Avoiding Common Sales Mistakes

34:51 Building Rapport and Credibility

37:10 Mastering the Art of Closing

45:31 Leveraging AI in Sales

47:32 The Importance of Proper Training and Outsourcing

49:42 Personal Insights and Reflections

🔑 What You’ll Walk Away With:

- A cold-call opener that actually works

- A permission-based sales approach that builds trust fast

- The TFR method: Take Final Responsibility for every follow-up

- Why scripts fail — and what to use instead

- Real examples of what to say when someone picks up

- How to make follow-up calls feel helpful, not desperate

- Ways to personalise your outreach without wasting time

- A smarter way to handle gatekeepers and objections

- Practical voicemail frameworks that get call-backs

- Why good manners and great notes beat brute force every time

📌 Who This Is For:

- Sales reps, SDRs, and telemarketers

- Business owners who need to generate leads

- BDMs, appointment setters, and sales teams

- Anyone who dreads cold calls or follow-ups

- Coaches, consultants, and service-based businesses

🎯 Want to turn conversations into conversions?

📞 Ready to use your phone as your ultimate sales weapon?

Hit play and take notes — this episode is packed with no-fluff sales gold.

👍 Like, comment, and share if you’ve ever feared the phone.

🔔 Subscribe for more practical business content that drives real results.

💬 What’s the biggest phone mistake you’ve seen? Drop it in the comments!

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