The one about Storytelling vs Bullet Points, Back to the Future at 40 and the film, 28 Years Later - TG127

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:003:36 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:16:35 Content Spotlights

ROGER: The film wouldn’t even be made today’: the story behind Back to the Future at 40 by David Smith, Guardian Newspaper: https://www.theguardian.com/film/2025/jul/03/back-to-the-future-at-40

PASCAL: Why Storytelling Beats Bullet Points and Facts Every Time by Andrea Olson and edited by Micah Zimmerman: https://www.entrepreneur.com/starting-a-business/how-to-get-people-to-remember-and-repeat-your/493166

00: 32:56 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:43:23 Marketing Tech and Apps

ROGER: It’s all about AI Marketing Strategy: Most AI tools have been built to churn out content quickly (tactics) rather than help you think and plan (strategy). Here’s two with a strategy focus.

Miro (with AI Assist): https://miro.com/ai/

StratApp: https://www.producthunt.com/products/stratapp

Out of the box, ChatGPT pushes you into tactics. But you can force it to stay strategic. For example: “Act as a marketing strategist. Help me define my target customer segments, brand positioning, and key goals before suggesting any tactics.”

PASCAL: It’s all about getting serious with AI for Marketing:

Google AI Studio https://aistudio.google.com/live use the Share Screen function and have in-depth conversations about your marketing plan, workflows and content strategies.

Prompt: Ideal Customer Profile – use this prompt to begin a detailed conversation about your ideal customer and create a series of profiles and avatars:

I need your help to write a detailed customer profile or persona. Acting as my expert marketing and sales consultant, can you please remind me how to structure a customer profile or persona for b2b/b2c?

00:54:00 Film Marketing

28 YEARS LATER (2025)

Directed by: Danny Boyle

Written by: Alex Garland

Cast: Aaron Taylor-Johnson, Jodie Comer and Ralph Fiennes were cast to star,[36] with Jack O'Connell

Music by: Young Fathers, Scottish progressive hip hop group formed in Edinburgh in 2008.

Tagline: What will humanity become? Time didn't heal anything. In 28 days, it began. In 28 weeks, it spread. In 28 years, it evolved.

We discuss the rather basic but striking marketing campaign for the film and Pascal enthuses about the Premier Event he attended in Newcastle UK.

About Two Geeks and A Marketing...

The one about Simplicity Lessons from Scientific Speeches, Highlights from Google I/O 2025 and Mission: Impossible Final Reckoning - TG126

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:05 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:18:23 Content Spotlights

ROGER: Why Clarity Is The Real Superpower in Scientific Public Speaking by Chiara Alzati, Forbes: https://www.forbes.com/councils/forbescoachescouncil/2025/05/29/why-clarity-is-the-real-superpower-in-scientific-public-speaking/

PASCAL: Google I/O 2025 Conference – Reactions and Recommendations by Pascal Fintoni

Full Keynote: https://www.youtube.com/live/o8NiE3XMPrM

10 Mins Recap: https://youtu.be/LxvErFkBXPk

00:36:42 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:49:07 Marketing Tech and Apps

ROGER: It’s all about memberships for YouTube creators – YouTube takes 30%:

Patreon: https://www.patreon.com/home 5-12%

Buy Me a Coffee: https://buymeacoffee.com/ 5%

Ko-Fi: https://ko-fi.com/ 5%

PASCAL: It’s all about recent tech updates

Headliner TL;DL https://play.headliner.app/tldl creates AI-powered podcast summaries. Pick the episodes, set your timeframe, & get a custom 'podcast' blending real clips with smart narration.

Here is a test for episode 125 of our podcast show: https://play.headliner.app/tldl/cmbakupfx000c07oxoq9p0ooq

NotebookLM https://notebooklm.google/ you can create mind maps in addition to the FAQs, briefing notes and audio summaries.

00:59:36 Film Marketing

MISSION: IMPOSSIBLE – FINAL RECKONING (2025)

Director: Christopher McQuarrie

Writers: Bruce Geller, Erik Jendresen, Christopher McQuarrie

Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Esai Morales, Henry Czerny

Taglines: “Every choice, every mission, has all led to this.” “I need you to trust me one last time.”

We look at the marketing campaign for the last Mission: Impossible film, surprisingly low on digital and fancy tactics, but high on old-school personal appearances and classic PR strategies. With a big surprise from Tom Cruise for UK fans!

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest...

The one about GWR’s Famous 5 Campaign, What AI says about you and The Imitation Game - TG125

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:02:52 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:15:33 Content Spotlights

ROGER: Why It Works: Why the Famous Five did a jolly clever job for GWR by Richard Shotton for Marketing Week: https://www.marketingweek.com/why-it-works-famous-five-gwr/

PASCAL: What AI says about you when you’re not in the room by Muhammad Zulhusni for Marketing Tech News: https://www.marketingtechnews.net/news/what-ai-says-about-you-when-youre-not-in-the-room/

00:35:51 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:43:43 Marketing Tech and Apps

ROGER: It’s all about earphones:

Starts with a rant. What are the best earbuds? https://www.cnet.com/tech/mobile/best-wireless-earbuds/

• Sony WF-1000XM5
• Technics EAH-AZ100
• Apple AirPods Pro 2 (USB-C)

PASCAL: It’s all about building authority and relevancy:

https://sparktoro.com/ your digital market research assistant – find out what your customers visit, read, watch, listen-to, and follow

https://buzzsumo.com/ your content ideas engine – find out the most popular content in any niche, from viral trends to timeless classics

00:53:11 Film Marketing

THE IMITATION GAME (2014)

Directed by: by Morten Tyldum (Headhunters (2011) The Imitation Game (2014) Passengers (2016) Written by: Graham Moore, based on the 1983 biography Alan Turing: The Enigma by Andrew Hodges

Cast: Benedict Cumberbatch, Keira Knightley, Matthew Goode, Rory Kinnear, Charles Dance, and Mark Strong

Music by: Alexandre Desplat

Tagline: The true enigma was the man who cracked the code

The Imitation Game was considered an independent production with a mere 14 million dollars budget. We look at the ‘festival run or circuit’ which was at the heart of the film marketing campaign.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...