• Uncovering the science of human behaviour with Biju Dominic

  • 2024/05/07
  • 再生時間: 51 分
  • ポッドキャスト

Uncovering the science of human behaviour with Biju Dominic

  • サマリー

  • Biju is the Chief Evangelist at Fractal Analytics and Chairman at Final Mile Consulting. Biju and his colleagues have utilized Cognitive Neuroscience and Behavioral Economics and Design to develop a new research technique called Ethnolab and the communication practice of Non-Conscious Design.


    Key topics covered in this conversation

    • Biju's career spanning advertising to entrepreneurship
    • Challenges with positively impact human behavior
    • The power of the non-conscious
    • Learning from neuroscience
    • Working with the collective non-conscious
    • How intentional rituals can help drive change
    • How rice farming drives collaborative behavior
    • The role of context and work environment
    • Workplace flexibility matters
    • The word-ball game
    • Closing remarks



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あらすじ・解説

Biju is the Chief Evangelist at Fractal Analytics and Chairman at Final Mile Consulting. Biju and his colleagues have utilized Cognitive Neuroscience and Behavioral Economics and Design to develop a new research technique called Ethnolab and the communication practice of Non-Conscious Design.


Key topics covered in this conversation

  • Biju's career spanning advertising to entrepreneurship
  • Challenges with positively impact human behavior
  • The power of the non-conscious
  • Learning from neuroscience
  • Working with the collective non-conscious
  • How intentional rituals can help drive change
  • How rice farming drives collaborative behavior
  • The role of context and work environment
  • Workplace flexibility matters
  • The word-ball game
  • Closing remarks



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