Understanding GenZ - Habits, TikTok, the Election, and Why Your Brand Mission Matters | Maxine Marcus - E04
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Understanding GenZ - Habits, TikTok, the Election, and Why Your Brand Mission Matters | Maxine Marcus - E04
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このコンテンツについて
Maxine Marcus is the Founder of GenZ insight company, The Ambassadors Company. Some clients include VSCO, Johnson & Johnson, and Pandora. A GenZer herself, Maxine shares how brands can authentically connect to the generation.
The Ambassadors Company is a teen insight, consulting, and feedback company that connects businesses with teens who can give critical insights and suggestions. They integrate products and ideas into trendsetting teens' everyday lives to provide direct insights on products, marketing strategies, brands, and general market research questions. Their teen ambassador network comprises hundreds of high school and college students around the United States, and they source all of their ambassadors to be articulate, engaged and connected with their generation.
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